Media Buyer Salary in iGaming

Media buyer compensation in iGaming is built around performance. Base salaries are only the floor, because most operators and affiliate teams layer bonuses on top that are tied to first-time depositor volume, cost per acquisition, and return on ad spend. A buyer who can consistently scale profitable campaigns in a competitive geo earns meaningfully more than one managing maintenance budgets.

Specialization is the other big lever. Buyers who master a specific traffic source, whether PPC, social, push, or in-app, and pair it with knowledge of gambling-friendly ad routes are scarce. Experience buying in regulated markets adds another premium, since compliant creative and targeting are harder to get right. Remote roles are common, and Malta relocation offers appear frequently for senior buyers.