Head of Media Buying (Facebook / In-App / TikTok)
Role in brief
The International iGaming Team seeks a Head of Media Buying to lead traffic acquisition efforts on platforms like Facebook, in-app, and TikTok. Candidates should have significant iGaming experience and a background in team leadership.
About the role
In this role, you will oversee the media buying department, focusing on developing and executing traffic acquisition strategies across various platforms. You will manage large budgets and set KPIs to ensure profitable campaigns.
Collaboration is key, as you will work with designers, tech specialists, and other partners to analyze campaigns and discover new growth opportunities. Your leadership will help shape the team and influence broader marketing strategies.
Who this role suits
- Experienced in media buying within the iGaming sector.
- Proven track record in team leadership and managing substantial budgets.
- Analytical thinker who enjoys testing and optimizing strategies.
- Collaborative and able to work effectively with diverse teams.
From the employer
Responsibilities
- Lead the media buying department
- Develop traffic acquisition strategies for Facebook, in-app, and TikTok (experience in one of these sources is sufficient)
- Allocate budgets between sources, GEO, and buyers
- Set and monitor team KPIs for ROI, profit, and traffic volume
- Launch, test, and scale campaigns, including personal traffic
- Analyze connections, creatives, funnels; find new hypotheses and growth points
- Build processes: tests, infrastructure, reporting
- Collaborate with designers, creatives, tech specialists, and partners
Requirements
- 3+ years of experience as a Media Buyer in iGaming, with at least 2 years in a Team Lead / Head position
- Experience in one of the sources: Facebook, in-app, or TikTok (experience in multiple is a plus)
- Relevant experience within the last 3 months is mandatory
- Experience working with GEO Tier 1-2-3
- Willingness to provide statistics from the tracker and undergo a video interview
Conditions
- Competitive salary
- Fully remote format
- Large budgets
- Influence on strategy and the opportunity to expand the team
- International team with strong expertise in iGaming
- Grow alongside the direction
Questions about this role
What is the remote policy?
This position is fully remote.
What are the required years of experience?
Candidates should have at least 3 years of experience as a Media Buyer in iGaming, with 2 years in a leadership role.
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