Facebook Media Buyer (iGaming)
Role in brief
AlphaDevs seeks a Senior Facebook Media Buyer to independently scale advertising campaigns in the iGaming sector. Candidates with experience in Meta Ads and a strong understanding of lead generation strategies will be well-suited for this remote role.
About the role
As a Senior Facebook Media Buyer at AlphaDevs, you will be responsible for launching, managing, and optimizing Meta Ads campaigns. Your role will involve testing various creatives and strategies while analyzing key performance indicators such as cost per lead (CPL) and return on investment (ROI) to enhance campaign profitability.
You will work within an international team focused on performance marketing, contributing to strategy discussions and data-driven decisions. Success in this position will be measured by your ability to scale campaigns effectively and improve lead quality through analytics and tracking.
Skills that matter here
- Meta Ads: You will launch and manage Meta Ads campaigns independently.
- Lead Generation: Your expertise will help optimize lead generation strategies for better outcomes.
- CPL: You will analyze and optimize campaigns based on cost per lead metrics.
- CPA: Understanding cost per acquisition will be crucial for your campaign management.
- ROI: You will focus on maximizing the return on investment from advertising efforts.
- analytics: Utilizing analytics will be key to improving campaign effectiveness.
Who this role suits
- Experienced in launching and scaling Meta Ads campaigns.
- Analytical thinker with a focus on data-driven decision-making.
- Independent and accountable for achieving advertising campaign results.
- Familiarity with the iGaming sector is a significant advantage.
From the employer
- Launch, manage, and scale Meta Ads campaigns independently;
- Test creatives, audiences, and advertising strategies;
- Analyze CPL, CPA, conversions, and ROI, optimizing campaigns for profit;
- Find effective combinations and scale successful solutions;
- Work with tracking and analytics to improve lead quality and campaign effectiveness;
- Participate in strategy discussions and data-driven decision-making.
- Commercial experience in launching and scaling Meta Ads campaigns at a senior level;
- Practical experience managing advertising budgets and achieving targets;
- Strong expertise in Lead Generation, optimizing CPL, CPA, and ROI;
- Experience in Casino/iGaming is a significant advantage;
- Confident understanding of targeting, creative testing, and scaling strategies;
- Knowledge of Meta Pixel, conversion tracking, and analytics;
- English language proficiency at B2 level or higher: regular communication with the international team in English;
- Independence, analytical thinking, and accountability for advertising campaign results.
- Competitive compensation;
- Work with an international team and interesting projects;
- Opportunity to influence business results and scale successful campaigns;
- Professional growth and expertise development;
- Remote work format and results-focused environment.
Questions about this role
What is the remote policy?
This position is fully remote, allowing you to work from anywhere.
What level of experience is required?
Candidates should have commercial experience at a senior level in launching and scaling Meta Ads campaigns.
How do I apply for this position?
Details on how to apply are not provided in the input.
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