Team Lead Media Buyer

About the role

In this role, you will manage and develop a media buying team, driving traffic acquisition and ensuring effective campaign management. Your responsibilities will include monitoring campaign performance and collaborating with both the tech team and creatives to optimize results.

Success in this position requires a strong understanding of media buying in the iGaming sector, particularly in Tier-2 and Tier-3 geographies. You will be expected to demonstrate results-oriented leadership, with a focus on teamwork and effective communication to navigate challenges and improve internal processes.

Who this role suits

• Experienced in leading teams, ideally with a background in media buying within the iGaming industry.
• Result-oriented with a focus on achieving stable traffic acquisition volumes.
• Possesses strong communication skills and a disciplined approach to work.
• Adaptable to challenges and capable of leading a team through periods of stagnation.

From the employer

Responsibilities

• Manage and develop the media buying team;
• Achieve stable results and scale traffic acquisition volumes;
• Monitor campaign effectiveness and expenses;
• Organize work with direct offers, creatives, Android / iOS / PWA;
• Collaborate with the tech team and creatives;
• Improve internal processes.

Requirements

• 2+ years of Team Lead experience in FB iGaming;
• Experience with Tier-2/Tier-3 geos;
• Relevant cases from the last 6 months (with statistics);
• Budgets from $30k+ per month;
• Auto-traffic (Dolphin, etc.), PWA (SCAC, Apps), ability to build funnels;
• Understanding of geos and offers;
• Ability to solve "storms" and lead the team out of stagnation;
• Result-oriented and teamwork focus, without parallel projects;
• Good communication skills and discipline, a "sports mindset" is welcomed.

Conditions

• Fully remote;
• FIX + %;
• Direct offers with payments earned over years of working with advertisers;
• Creative infrastructure: AI, UGC, video, banners, deepfake, 3D;
• Android / iOS / PWA + own in-house PWA service (free for the team);
• Transparent analytics: expenses visible down to the creative and ad set;
• Clear growth: Team Leads at SINNERS have often grown from internal buyers.