Media Buyer
Role in brief
An international IT company is looking for a Media Buyer to manage advertising campaigns in the gambling sector. This fully remote freelance role requires experience in traffic purchasing and analytics.
About the role
The Media Buyer will be responsible for launching and managing advertising campaigns across various platforms, including Meta Ads and Google Ads. This role involves testing different creatives and audiences, analyzing metrics, and optimizing budgets to ensure effective campaign performance.
Working independently, the Media Buyer will manage technical infrastructure and provide regular performance reports. Success in this role is measured by the ability to scale campaigns effectively while adhering to platform moderation requirements.
Skills that matter here
- Meta Ads: Experience with Meta Ads is essential for launching and managing campaigns.
- Google Ads: Proficiency in Google Ads is required for effective traffic purchasing.
- Telegram: Knowledge of Telegram as a traffic source is necessary.
- Yandex: Experience with Yandex is important for diversifying advertising channels.
- analytics tools: Analytical skills are crucial for monitoring ROI and optimizing campaigns.
- traffic purchasing: Practical experience in traffic purchasing is a key requirement for this role.
Who this role suits
- Candidates should have a strong background in digital marketing, particularly in the gambling sector.
- They should be self-motivated and able to work independently in a remote environment.
- A data-driven mindset and ability to analyze metrics are essential for success.
- Experience with multiple advertising platforms and understanding of moderation practices are important.
From the employer
- Launching and managing advertising campaigns.
- Testing advertising creatives, audiences, and ad combinations.
- Analyzing key metrics and monitoring ROI.
- Optimizing advertising budgets and scaling effective campaigns.
- Working with moderation of advertising platforms and complying with their requirements.
- Independently managing technical infrastructure, accounts, and trackers.
- Analyzing results and providing regular reports.
- Practical experience in traffic purchasing through Meta Ads / Google Ads / Telegram / Yandex.
- Successful cases and current statistics for the last 3 months.
- Understanding of moderation principles and anti-fraud systems.
- Proficiency with trackers and analytics tools.
- Ability to independently manage advertising campaigns and work with ROI.
- Skills in optimizing and scaling advertising budgets.
- Fully remote work format.
- 5/2 schedule.
- Project-based collaboration / Freelance.
- Advertising budgets for agreed advertising combinations.
- Discussable technical infrastructure: accounts, software, and necessary tools.
Questions about this role
Is this position remote?
Yes, this is a fully remote position.
What is the employment type?
This role is freelance with project-based collaboration.
What skills are required for this role?
Candidates need experience with Meta Ads, Google Ads, Telegram, Yandex, and analytics tools.
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