Media Buyer (Middle+)
Role in brief
International iGaming Holding seeks a Media Buyer to attract players to online casinos, focusing on RU and CIS markets. Candidates should have media buying experience in iGaming and familiarity with various ad platforms.
About the role
As a Media Buyer at International iGaming Holding, you will play a key role in driving player acquisition for online casinos, primarily targeting the Russian and CIS markets. Your work will involve utilizing platforms such as TikTok Ads and Telegram, alongside other digital advertising channels.
The company has over 12 years of experience in the iGaming sector and is currently expanding into new regions, including LatAm and Tier-1 markets. Success in this role will be measured by your ability to monitor player quality and optimize campaigns based on analytics.
Skills that matter here
- TikTok Ads: You will use TikTok Ads to attract players and drive traffic.
- Telegram Ads: Telegram Ads will be a significant source for player acquisition.
- DSP: Utilizing Demand-Side Platforms will enhance your advertising reach.
- Google Sheets: You will manage data and reporting through Google Sheets.
- GA4: Google Analytics 4 will be essential for monitoring campaign performance.
- Yandex.Metrica: You will leverage Yandex.Metrica for analytics in specific markets.
Who this role suits
- You have a solid background in media buying, particularly within the iGaming sector.
- You are data-driven and can analyze player quality metrics effectively.
- You thrive in a remote work environment and can manage projects independently.
- You are fluent in Russian and have a working knowledge of English.
From the employer
- Attract players to online casinos (web and mobile web), prioritizing RU and CIS.
- Sources: TikTok Ads, Telegram (Ads and channel placements), ad networks / DSP, direct placements.
- Tests from hypothesis to decision: scale or stop.
- Monitor player quality with analytics: CPA FTD, Reg2Dep, repeat deposits, LTV, fraud, and bonus abuse.
- Check tracking before launch and maintain regular reporting with conclusions and next steps.
- 2+ years in media buying, with at least 1 year in iGaming. Personal purchasing for online casinos is required.
- Results in at least one of the following areas: TikTok Ads, Telegram Ads, or networks / DSP.
- Fresh cases from the last 3–6 months: source, GEO, budget, CPA FTD, result (can be anonymized).
- Familiarity with Keitaro / Binom, Google Sheets / Excel, GA4 / Yandex.Metrica, UTM, click ID, pixels.
- Fluent in Russian, English at least B1.
- 28 paid vacation days.
- 21 paid sick days.
- 3 additional days off during the probation period.
- Compensation for education, sports, or hobbies — up to $600 per year.
Questions about this role
Is this position remote?
Yes, the position is remote but not available to candidates from Russia and Belarus.
What is the required experience for this role?
Candidates should have at least 2 years of media buying experience, with a minimum of 1 year in iGaming.
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