Affiliate & Acquisition Jobs in iGaming

Affiliate and acquisition roles drive most new depositing players in iGaming. Affiliate managers recruit and manage partners who send traffic to casino and sportsbook brands, negotiating revshare, CPA, or hybrid deals and policing traffic quality. The best managers understand exactly how affiliate sites make money, from SEO rankings to PPC arbitrage, and structure deals accordingly.

Roles exist on both sides: operators building affiliate programmes, and large affiliate companies hiring their own account and partnership teams. Success is measured in FTDs, NGR contribution, and cost per acquisition against target markets. Conference presence at SiGMA and iGB Affiliate events is part of the job. Related work sits in media buying and iGaming SEO.

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Frequently asked questions

What is the difference between revshare, CPA, and hybrid deals?
Revshare pays affiliates a percentage of the net revenue their players generate over time, CPA pays a one-off fee per qualifying depositor, and hybrid combines a smaller CPA with a reduced revshare. Affiliate managers pick the structure based on traffic quality and cash flow.
Do affiliate managers need to travel a lot?
Some travel is standard, as major deals are still closed face to face at events like SiGMA Malta, iGB Affiliate, and regional conferences. Outside conference season most of the work is calls, deal management, and reporting.
How is affiliate performance measured?
The core metrics are first-time depositors, net gaming revenue per source, and effective cost per acquisition. Good managers also track player value over time to catch bonus abuse or low-quality incentivised traffic early.

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