MEDIA BUYER FB / UAC / In-app / Tik Tok
Role in brief
LEGENDS TEAM seeks a Media Buyer to manage and scale campaigns across platforms like Facebook Ads and Tik Tok. Ideal candidates have a background in media buying, particularly in the Gambling sector, and thrive in a results-oriented environment.
About the role
In this role, you will launch and optimize advertising campaigns across various platforms including Facebook Ads, In-app, Tik Tok, and Google UAC, specifically within the Gambling vertical. Your focus will be on analyzing metrics such as ROI and CPA to drive data-informed decisions that enhance campaign performance.
As part of a large international media buying team, you will have the autonomy to influence purchasing strategies without micromanagement. The company offers a strong financial model and resources for growth, allowing you to work with large traffic volumes and test new advertising approaches effectively.
Skills that matter here
- Facebook Ads: You will utilize Facebook Ads to launch and scale advertising campaigns.
- In-app: In-app advertising will be one of the key platforms for your campaigns.
- Tik Tok: You will manage campaigns on Tik Tok to reach diverse audiences.
- Google UAC: Experience with Google UAC will be essential for optimizing your advertising efforts.
Who this role suits
- You have at least 2 years of experience in media buying, particularly in the Gambling vertical.
- You are data-driven and can analyze metrics to make informed campaign decisions.
- You thrive in an independent work environment and take initiative to drive results.
- You are comfortable managing substantial budgets and have a proven track record of scaling campaigns.
From the employer
- Launch and scale advertising campaigns in Facebook Ads, In-app, Tik Tok, or Google UAC.
- Work with the Gambling vertical, testing new GEOs, offers, and purchasing approaches.
- Analyze campaign metrics and optimize based on data: ROI, CPA, EPC, LTV.
- Conduct A/B testing of creatives, audiences, placements, and landing pages.
- Work with Keitaro and internal analytics for data-driven decision making.
- Collaborate with the internal design team: set tasks, test creative hypotheses, and improve campaign results.
- At least 2 years of experience in Media Buying.
- Experience with at least one of the sources: Facebook Ads, In-app, Tik Tok, or Google UAC.
- Experience managing budgets of $30K per month and proven scaling cases.
- Experience in the Gambling vertical.
- Understanding of the technical side of purchasing: working with different account types, anti-detects, cloaking, and payment solutions.
- Ability to analyze metrics, make data-driven decisions, and find growth points.
- Independence, initiative, and results orientation.
- Strong financial model:
- Competitive bonus structure allowing earnings based on results.
- High rates from advertisers — above market.
- Opportunity to work with large traffic volumes and scale profitable connections.
- Resources for growth:
- Own iOS/Android applications with active life.
- Stable access to necessary expenses.
- Infrastructure that helps quickly test hypotheses and scale working approaches.
- Opportunity to work with Tier-1, Tier-2, and Tier-3 GEOs.
- Freedom in decision-making:
- No micromanagement: your expertise and results matter.
- Ability to influence purchasing strategy, test hypotheses, and find new growth points.
- A team that values initiative and strong expertise.
- Development within the holding:
- Opportunity to expand expertise, learn new approaches, and scale results.
- Experience exchange with strong market specialists.
- Closed meetups, specialized conferences, and vibrant corporate events.
Questions about this role
What is the remote policy?
This position is fully remote, allowing for flexible work arrangements.
What level of seniority is this role?
This is a middle-level position requiring relevant experience in media buying.
How do I apply?
To apply, visit the company website at https://www.instagram.com/legends.mbt.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.