SMM Manager B2C
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Role in brief
WINWIN / Gold Pari seeks a remote SMM Manager B2C to enhance their social media presence and drive traffic. Candidates with iGaming or related experience and a strong understanding of sports betting should apply.
About the role
As the SMM Manager B2C at WINWIN / Gold Pari, you will be responsible for developing and managing the brand's social media channels. Your role will involve creating and executing content plans while utilizing both organic and paid strategies to grow the audience and drive traffic.
You will collaborate closely with designers and other contractors, manage advertising campaigns tailored to specific GEOs, and analyze competitors to implement effective solutions. Success in this role is defined by the ability to enhance brand awareness and achieve business metrics through innovative content and strategies.
Skills that matter here
- SMM experience in iGaming/affiliate/crypto/fintech: This role requires a background in social media marketing within the iGaming sector to effectively engage the target audience.
- Analytics and reporting: You will need to confidently work with KPIs and analytics to optimize content and campaigns.
- Content creation for TikTok/Reels: Experience with short-form video content is essential for developing engaging posts that resonate with the audience.
- Copywriting: Strong writing skills are necessary to ensure high-quality content that aligns with brand messaging.
- Understanding of sports and betting: A good grasp of sports, especially football and martial arts, will help in creating relevant content.
Who this role suits
- Experienced in social media marketing, particularly within the iGaming or related sectors.
- Analytical and creative, able to blend data-driven insights with innovative content strategies.
- Comfortable working remotely and collaborating with a diverse team.
- Proficient in English and capable of engaging with various target audiences.
From the employer
- Develop and manage brand social media channels
- Participate in forming and implementing SMM strategy
- Create and execute content plans
- Work with KPIs, analytics, and content optimization
- Develop Reels / TikTok and other short-form formats
- Generate new topics, formats, and creative mechanics
- Write texts and ensure content quality
- Assign tasks to designers, motion designers, and other contractors
- Launch and optimize advertising campaigns considering GEO specifics
- Collaborate with influencers and initiate collaborations/promotions
- Analyze competitors and implement relevant solutions
- Interact with marketing and related teams
- Experience in SMM in iGaming / affiliate / crypto / fintech
- Good understanding of sports and betting — football, martial arts, etc.
- Experience with casinos is a plus
- Experience in developing SMM strategies
- Confident in analytics, content plans, and reporting
- Experience with TikTok / Reels
- Proven cases of audience growth, brand awareness, and business metrics
- Understanding the impact of SMM on business results
- Experience with different GEOs and understanding of target audience specifics
- Strong copywriting and good visual perception
- Analytical approach + creativity
- English B1+
🌍 Remote
📅 5/2
💰 Competitive salary, paid in cryptocurrency
🚀 Opportunities for professional growth
🤝 Strong team with SMM expertise and attentive team lead
Questions about this role
Is this role remote?
Yes, this position is fully remote.
What is the employment type?
The role is full-time.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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