Influencer Marketing Lead

About the role

In this role, you will be responsible for developing and implementing the influencer marketing strategy across targeted regions. Your focus will be on building partnerships and scaling acquisition channels to enhance brand visibility in the iGaming sector.

You will oversee the planning and execution of influencer campaigns, managing budgets and performance metrics such as registrations and ROI. Leading a team, you will ensure that all campaigns are optimized for success and aligned with business objectives.

Who this role suits

• Candidates should have a solid background in iGaming, specifically in online casinos or betting.
• You thrive in a leadership role, with strong negotiation and analytical skills to drive influencer campaigns.
• Experience in Tier-3 markets like CIS, India, or LATAM is essential for success in this position.

From the employer

• Develop and lead the overall influencer marketing strategy across target GEOs.
• Build and scale influencer acquisition channels, partnerships, and long-term relationships.
• Oversee influencer campaign planning, execution, budgeting, and performance.
• Manage and optimize campaign KPIs, including registrations, FTDs, CPA, and ROI.
• Lead and develop the influencer marketing team.

• Mandatory iGaming experience (online casino and/or betting).
• Proven experience leading influencer marketing or influence acquisition in iGaming.
• Strong expertise in at least one of the target GEOs: CIS, India, or LATAM 🌍
• Strong negotiation, analytical, and leadership skills.