Marketing Manager (B2B Social Media & Community Building)

About the role

In this role, the Marketing Manager will lead the development and execution of B2B social media strategies that align with SOFTSWISS's marketing objectives. The position involves managing all aspects of social media initiatives, from content ideation to performance analysis, ensuring that the brand engages effectively with its professional audience.

The successful candidate will work closely with various internal teams and external partners to create high-quality content and grow professional communities across relevant platforms. The role demands strong multitasking and project management skills, as well as the ability to analyze metrics and optimize strategies based on performance insights.

Skills that matter here

• B2B social media management: The role requires a strong understanding of B2B social media strategies, including content formats and community building.
• Copywriting: Excellent copywriting skills in English are essential for creating engaging content tailored to a B2B audience.
• Project management: The candidate must manage multiple projects simultaneously, ensuring timely delivery and high-quality content.
• Analytical thinking: Strong analytical skills are necessary to evaluate social media metrics and adjust strategies based on performance.
• Communication: Effective communication skills are vital for collaborating with various stakeholders and external partners.

Who this role suits

• A professional with over six years of experience in marketing, particularly in social media and content creation.
• Someone who is proactive and takes ownership of projects, driving them to completion without needing detailed instructions.
• A candidate who thrives in a fast-paced environment and can quickly adapt to changing priorities.
• An individual with strong analytical skills who can interpret data to inform marketing strategies.

From the employer

• Develop and execute B2B social media and community-building strategies aligned with business and marketing objectives.
• Own the end-to-end management of social media initiatives, from content planning and ideation to execution, publishing, and performance analysis.
• Create engaging, high-quality English-language content for B2B audiences, including expert-driven and industry-specific topics.
• Manage and grow professional communities across relevant social media platforms, driving engagement and audience development.
• Collaborate with internal teams, senior stakeholders, industry experts, and external partners to develop and deliver content initiatives.
• Identify opportunities to improve social media performance, introduce new content formats, and explore relevant channels and digital trends.
• Monitor and analyze social media metrics, evaluate content effectiveness, and optimize strategies based on performance insights.
• Coordinate multiple projects and priorities simultaneously, ensuring timely delivery and consistent content quality.
• Take ownership of social media processes and initiatives, proactively identifying challenges and implementing improvements.

• 6+ years of experience in marketing, SMM, content, or digital marketing.
• Native Russian: must-have English B2+, with confident written and spoken communication.
• Excellent copywriting skills in English: the ability to write clear, engaging, and compelling content, including on complex B2B and expert topics.
• Strong understanding of B2B social media: content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance.
• Excellent management skills: multitasking, prioritization, autonomy, ability to manage multiple projects and deadlines simultaneously.
• Strong communication skills: comfortable working with different teams, senior stakeholders, experts, and external partners.
• Strong digital marketing awareness: up-to-date understanding of digital trends, content formats, social media mechanics, and what works for modern audiences.
• Ability to own projects end-to-end: from ideation and briefing to execution, publishing, and performance analysis.
• Ability to go beyond execution and propose solutions: identify growth opportunities, new formats, topics, channels, and ways to improve results.
• Strong analytical and structured thinking: able to work with data, draw conclusions, and adjust the approach based on results.
• Ability to work in a fast-paced environment, quickly switch between priorities, and maintain a high quality of execution.
• Strong ownership mindset: does not wait for detailed instructions, takes responsibility, makes decisions, and drives tasks to completion.

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events