Senior Media Buyer
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Role in brief
British Trading Company seeks a Senior Media Buyer to manage and scale ad campaigns in high-risk niches like Forex and iGaming. Candidates should have strong experience with various ad platforms and lead generation.
About the role
In this role, you will be responsible for launching and optimizing ad campaigns primarily on Meta Ads, while also exploring traffic sources like TikTok Ads and Google Ads. Your expertise in lead generation will be crucial as you analyze campaign performance and implement improvements.
You will work autonomously within a dynamic team, addressing challenges and proposing innovative strategies to attract traffic. This position offers the chance to shape the marketing direction of a growing company in the trading sector, with potential for career advancement.
Skills that matter here
- Meta Ads: You will launch and optimize campaigns on Meta Ads to drive lead generation.
- TikTok Ads: Experience with TikTok Ads will help diversify traffic sources.
- Google Ads: You will utilize Google Ads to test new traffic avenues.
- lead generation: Generating quality lead traffic is a key responsibility.
- analytics tools: You will analyze campaign metrics to enhance ad effectiveness.
Who this role suits
- A candidate with a strong background in digital marketing, particularly in Forex, trading, or iGaming.
- Someone who thrives in a flexible work environment and can make quick decisions under pressure.
- An individual who is analytical, able to interpret metrics and adapt strategies accordingly.
- A proactive team player who can work independently and influence marketing strategies.
From the employer
- Launch, optimize, and scale ad campaigns in Meta Ads (Facebook/Instagram).
- Generate quality lead generation traffic.
- Test new traffic sources: TikTok Ads, Google Ads, and other platforms.
- Analyze campaign results, work with metrics, and improve ad effectiveness.
- Independently solve emerging problems and propose new traffic attraction strategies.
- Participate in the development of the company's marketing direction.
- English (B2+) for communication with the international team is mandatory.
- Practical experience in Forex, trading, iGaming, or related verticals.
- Strong skills in Meta Ads, TikTok Ads, Telegram Ads (at least 2 sources) and lead generation.
- Experience working with English-speaking countries (UK, Australia, Canada).
- Experience in scaling ad campaigns and managing advertising budgets.
- Ability to analyze metrics, make independent decisions, and respond quickly to changes.
- Cases with confirmed results: budgets, lead volumes, performance metrics, and campaign duration.
- Experience with trackers and analytical tools.
- Work in a stable and actively developing company in the trading sector.
- Flexible schedule with a high degree of autonomy and the need to respond quickly to changes in ad campaigns.
- Opportunity to influence the choice of advertising channels and marketing strategy.
- Prospects for professional growth to the head of the department.
Questions about this role
What is the remote policy?
This role is fully remote, allowing for a flexible work schedule.
What level of experience is required?
Candidates should have senior-level experience in media buying, particularly in high-risk niches.
How do I apply for this position?
Details on how to apply are not provided in the input.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.