Head of Lobby

About the role

In this role, you will take ownership of the lobby product's commercial strategy, driving its adoption across various operators. You will collaborate with account management to identify opportunities for increased lobby usage and develop supportive materials for sales efforts.

You will also be responsible for monitoring lobby performance metrics, translating insights into actionable strategies, and ensuring robust testing processes for new features. Leading a team, you will set clear priorities and foster a hands-on environment focused on delivering results.

Skills that matter here

• commercial and sales experience for Casino products: This role requires a strong background in driving sales and commercial strategies specific to casino offerings.
• experience with BI & data science teams: You will work closely with data teams to extract operational insights necessary for your decision-making.
• user acceptance testing and playtesting: Conducting playtesting and user acceptance testing is crucial to ensure new features meet expectations.
• competitive analysis: You will regularly evaluate competitor products and present actionable insights to improve the lobby experience.
• Office Suite and digital design tools: Mastery of these tools is essential for effectively communicating your ideas and findings.

Who this role suits

• A candidate with a strong background in casino product sales and commercial strategy.
• Someone who thrives in data-driven environments and can translate insights into strategic actions.
• An effective communicator who can present complex information clearly to diverse audiences.
• A hands-on leader who is comfortable executing tasks while guiding a team towards common goals.

From the employer

What you will do

• Commercial Ownership & Adoption.
• Own the commercial positioning and value proposition of the lobby product and drive adoption and expansion of lobby usage across operators.
• Partner with Account Management to increase lobby uptake and identify underutilised opportunities across operators for our lobby product.
• Develop operator-facing materials (decks, demos, case studies) to support sales and upsell efforts.
• Define and deliver clear USPs for the lobby, including integration with promotional tools and other betting features.
• Drive cross-sell between product verticals (e.g. Slots to Live Casino) through effective lobby setup and journeys.
• Gather and synthesize client and player feedback and translate it into concrete improvements.

• Lobby Performance & Optimization
• Own lobby KPIs and performance tracking across the business.
• Translate insights into prioritised actions across engagement, conversion, retention, and cross-sell. Where needed, step into analysis directly to unblock decisions or accelerate progress.
• Ensure tracking frameworks (tagging, parameters, reporting structures) are clearly defined and implemented.
• Partner with Product and Engineering to ensure tracking is correctly delivered and validated.

• Product testing & Validation
• Ensure robust QA and UAT processes are in place through the team and conduct validation and testing where required, particularly for critical or high-impact features.
• Act as the final commercial checkpoint for lobby releases and ensure features meet player and operator expectations before launch.
• Follow up on issues. Track resolutions, verify the fixes, and communicate updates to relevant stakeholders.
• Analyse how our testing and deployment cycles are working versus expectation and formulate suggestions on how to improve them.

• Strategic product inputs
• Translate commercial insights into clear product requirements and business cases.
• Partner with Product to prioritise roadmap features that drive measurable impact.
• Participate in design reviews and ensure features align with player and operator needs.
• Interpret user behaviour data and identify improvement opportunities - such as featured content, game ordering, displayed assets, and layout changes.
• Own best practices for lobby structure, content placement, and game discovery (categories, positioning, featured content).

• Competitive analysis
• Constantly playtest Pragmatic and competitor lobby features and document the analysis methods for repeatable evaluation processes.
• Deliver thoughtful competitive analysis by frequently evaluating competitor products, anticipating their direction, and offering suggestions for our ecosystem.
• Present findings to various audiences with clear, actionable recommendations.
• Analyse adjacent industries and products to see if there are things we can incorporate into our product ecosystem.

• Team Leadership & Execution
• Lead and develop a team covering lobby commercials and operations. Set clear priorities and translate commercial needs into clear direction for the team.
• Step in to execute where needed, particularly to unblock progress or accelerate delivery.
• Lead by example in a hands-on environment.
• Build scalable processes and structure over time without slowing down delivery.

What you bring

• You must have experience working on commercials and sales for Casino products.
• You must have experience working with BI & data science teams to define and pull operational data necessary for you to conduct your responsibilities.
• You must have experience with user acceptance testing and playtesting.
• You must understand how to filter, prepare, and present information and results from these processes in a way that is actionable.
• You will be presenting a lot of information to different audiences around the business.
• You need to have mastery over the Office Suite and any other digital design products that can clearly communicate and relay your ideas.
• You should have experience doing competitive analyses and understand how to filter, prepare, and present this information in a way that is actionable.
• Ideally you will have experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio, ideally with experience in iGaming.
• Ideally you will have tested and/or play tested games and other digital products.
• Ideally you will have some technical background or knowledge.

What we offer

• Private health insurance.
• Life and travel insurance included.
• Wellness Benefit towards gym & fitness, after successfully passing probation.
• Breakfast and lunch in the office once a week.
• Access to Cloudigo, our discount app.
• Learning Hub: personalized learning, gamified growth, and endless career development at your fingertips.