Digital Marketing Manager

About the role

As the Digital Marketing Manager at BetConstruct, you will spearhead initiatives aimed at generating qualified B2B leads through various digital channels. Your role will involve optimizing paid advertising campaigns, managing content, and enhancing SEO efforts to boost brand visibility in the iGaming sector.

You will collaborate with cross-functional teams including Product, Sales, and Design to align marketing strategies with business objectives. Success in this role is measured by your ability to execute campaigns effectively, improve lead generation, and analyze performance metrics to drive continuous improvement.

Skills that matter here

• digital marketing: This role involves planning and executing comprehensive digital marketing strategies.
• performance marketing: You will optimize campaigns to achieve specific performance metrics.
• lead generation: Lead generation strategies will be central to your responsibilities.
• SEO: You will conduct audits and optimize content for better search visibility.
• content management: Managing and improving digital content across various platforms is key to enhancing brand engagement.
• Google Ads: Experience with Google Ads will be essential for managing targeted advertising campaigns.

Who this role suits

• A professional with a background in digital marketing and B2B environments.
• Someone comfortable with data analysis and translating insights into actionable strategies.
• A proactive individual who thrives in fast-paced settings and can prioritize effectively.
• An effective communicator, capable of adapting messaging for diverse international audiences.

From the employer

Responsibilities

• Inbound Lead Generation: Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns.
• Paid Advertising: Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks.
• SEO & GEO Optimization: Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance.
• Channel & Content Management: Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion.
• Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization.
• Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities.
• Cross-Functional Collaboration: Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives.
• General Duties: Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus).
• Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage.
• Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance.
• Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms.
• Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing.
• Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions.
• Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs.
• Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets.