SEO Team Lead

About the role

As the SEO Team Lead at SOFTSWISS, you will manage a team of SEO Specialists and Link Builders, ensuring that SEO initiatives align with the company's growth goals. Your responsibilities will include planning workloads, tracking progress, and maintaining high standards in execution.

You will also be involved in monitoring and analyzing key performance indicators, competitor websites, and Google algorithm updates. Success in this role means driving sustainable growth in organic search visibility while fostering effective collaboration across teams.

Skills that matter here

• SEO: You will leverage your SEO expertise to lead initiatives that enhance search visibility.
• project management: Intermediate to advanced project management skills are essential for delegating tasks and tracking team performance.
• analytics: Strong analytical skills will help you monitor KPIs and assess the effectiveness of SEO strategies.
• Google Ads: Basic knowledge of Google Ads will complement your SEO efforts.
• HTML: A basic understanding of HTML is necessary for technical SEO reviews.
• ChatGPT: Familiarity with ChatGPT and Generative Search principles is advantageous for innovative SEO strategies.

Who this role suits

• You have a solid background in SEO with at least 5 years of experience.
• You possess leadership qualities and have previously managed an SEO team.
• You are analytical and enjoy problem-solving in a fast-paced environment.
• You are proactive in staying updated on SEO trends and Google algorithm changes.

From the employer

• Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution
• Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities
• Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing
• Regularly review, crawl, and audit company websites to maintain their technical health
• Monitor target keyword rankings and take action to maintain and improve search visibility
• Analyze competitor websites and share relevant insights with stakeholders
• Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans
• Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams
• Participate in ad hoc research initiatives and special SEO projects
• Participate in the hiring and onboarding of new SEO Team members
• Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations

• 5+ years of experience in SEO, up to 2 years of experience managing an SEO team
• Strong understanding of SEO and SEM principles
• Intermediate to advanced project management skills
• Strong analytical and problem-solving skills
• Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms
• Experience with project management tools such as Jira, Asana, Trello, or similar
• Experience with analytics and search tools, including GA4, Looker, and Google Search Console
• Basic knowledge of Google Ads and HTML
• Confident use of Google Workspace, including email and writing tools
• Knowledge of ChatGPT and Generative Search Experience principles is a plus
• English proficiency at B1 level or higher

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events