Content Manager / NL / VBET

About the role

As a Content Manager at BetConstruct, you will be instrumental in shaping the brand's voice within the Dutch market. Your responsibilities will include developing a comprehensive content plan, crafting marketing copy, and collaborating with internal teams to ensure consistency in messaging. Your writing will directly influence user engagement and product sales.

Success in this role requires a strong command of the Dutch language and a keen understanding of the iGaming sector. You will need to stay updated on industry trends and competitors while managing multiple projects simultaneously. Your ability to produce high-quality, SEO-optimized content will be crucial for driving organic search visibility and achieving key performance indicators.

Skills that matter here

• content writing: This role involves creating engaging content tailored for the Dutch market.
• copywriting: You will craft compelling marketing copy to effectively promote products.
• SEO: Understanding SEO strategies is essential for producing high-performing blog posts.
• SEM: Knowledge of SEM tools will support your content strategy and visibility efforts.
• Google Docs: Proficiency in Google Docs is required for content creation and collaboration.
• Microsoft Word: You will use Microsoft Word for drafting and editing content.

Who this role suits

• A candidate who thrives in a remote setup and can work independently.
• Someone with a strong background in content creation, particularly in the iGaming sector.
• An individual who is detail-oriented and able to manage multiple projects under tight deadlines.
• A proactive communicator who enjoys collaborating with various teams and stakeholders.

From the employer

Key Responsibilities

• Develop a multi-profile content plan for the Netherlands market covering internal promotions, news, blogs, technical writing, and external social media publications. Proactively suggest strategic improvements.
• Craft compelling marketing copy (websites and newsletters) designed to sell the product and position VBET in the best possible light.
• Partner with CRM teams and liaise with SEO specialists to produce high-performing Dutch blog posts. Work closely with the local Dutch team, developers, and Product Owners.
• Strictly follow, maintain, and incorporate the established language, tone, and style of the company across every single piece of writing.
• Continuous research into industry-related topics to stay ahead of the curve, tracking competitors' movements and industry trends.

Core KPIs You Will Drive

• Maintaining a flawless execution of the company’s tone of voice and linguistic standards across all Dutch channels.
• Writing high-converting copy for newsletters and website assets that actively drives user action and product sales.
• Delivering high-quality blog and web content in alignment with SEO strategies to boost organic search visibility.
• Effectively managing timelines to switch between multiple high-priority tasks without missing deadlines.

Requirements & Qualifications

• Fluent knowledge of both written and spoken Dutch, with a deep understanding of Dutch language stylistics and how to apply them perfectly in a business context.
• Proven work experience as a Content Writer, Copywriter, Translator, Social Media Manager, or Marketing Coordinator within the iGaming sector.
• Demonstrated ability to work independently with little to no daily supervision in a remote setup.
• Strong research skills using multiple sources, with the agility to pivot quickly between diverse tasks under tight deadlines.
• General knowledge of SEO and SEM tools. Highly proficient with standard tools including Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint.
• Excellent communication skills with a proactive willingness to collaborate closely with clients, colleagues, and executive management.