SMM Manager B2C

About the role

This role involves developing and managing the social media presence for a key iGaming brand. The SMM Manager will be responsible for creating and implementing the overall social media strategy and content plan, with a strong emphasis on short-form video formats like Reels and TikTok. A core part of the work will be generating new content ideas, formats, and creative mechanics to engage audiences.

The position requires a focus on performance, including working with KPIs, analytics, and traffic acquisition funnels to measure and optimize social media efforts. Collaboration is key, as the SMM Manager will engage with influencers for partnerships and manage external contractors like designers. Analyzing competitor activities and staying current with SMM trends are also important aspects of the role.

Success in this role means effectively promoting iGaming brands through social media, demonstrating proven results in audience engagement and traffic generation. The SMM Manager will need to understand diverse geographical target audiences and possess strong copywriting skills, combined with a good visual sense. The ability to work independently and proactively in a dynamic environment is essential.

Skills that matter here

• SMM: This role requires developing and executing the overall social media marketing strategy for an iGaming brand.
• analytics: The SMM Manager will use analytics to track KPIs, optimize traffic acquisition funnels, and measure campaign performance.
• copywriting: Strong copywriting skills are needed to create engaging content for social media platforms.
• TikTok: Experience with TikTok and other short-form video formats like Reels is crucial for content creation.
• Reels: Developing content specifically for Instagram Reels and similar short video platforms is a key responsibility.
• influencer marketing: The role involves collaborating with influencers and launching promotional partnerships.

Who this role suits

• A person who thrives on developing and implementing creative social media strategies, especially with a focus on short-form video content.
• Someone who is data-driven, comfortable analyzing performance metrics, and optimizing campaigns based on results.
• An individual with a background in iGaming, affiliate, crypto, or fintech SMM, particularly with knowledge of sports betting.
• A self-starter who can work independently, take initiative, and adapt to a fast-paced work environment.

From the employer

Responsibilities

• Develop and manage the brand's social media.
• Formulate and implement SMM strategy and content plan.
• Work with KPIs, analytics, and traffic acquisition funnels.
• Develop Reels / TikTok and other short-form formats.
• Create new topics, formats, and creative mechanics.
• Collaborate with influencers and launch collaborations.
• Launch and optimize advertising campaigns.
• Set tasks for designers / motion / contractors and control results.
• Analyze competitors and current SMM trends.

Requirements

• Experience in SMM for iGaming / affiliate / crypto / fintech.
• Understanding of sports / betting; knowledge of casinos is a plus.
• Experience in developing and implementing SMM strategies.
• Proven results in promoting iGaming brands.
• Experience working with different GEOs and understanding target audience specifics.
• Strong copywriting skills and good visual perception.
• Confident working with analytics and large volumes of information.
• Experience with TikTok / Reels.
• English B1+.
• Independence, initiative, and ability to work in a fast-paced environment.

Conditions

• Remote work, 5/2.
• Large iGaming company in Cyprus.
• Competitive salary, payments in cryptocurrency.
• Opportunities for professional growth.
• Strong team with SMM expertise.
• Work under the guidance of a careful and strong Team Lead.