SMM Manager B2C

About the role

In this role, you will be responsible for developing and implementing the social media marketing strategy to grow the brand's online presence. You will create engaging content and analyze performance metrics to optimize reach and engagement across various platforms, particularly focusing on Reels and TikTok.

You will collaborate with influencers and manage advertising campaigns while working closely with designers and contractors. Success in this position means achieving key performance indicators and significantly impacting audience growth and business metrics.

Skills that matter here

• SMM: This role requires developing and executing social media marketing strategies.
• content creation: You will create content plans and new formats to engage audiences.
• analytics: Analyzing metrics will be essential to optimize content effectiveness.
• copywriting: Strong copywriting skills are necessary to craft compelling social media posts.
• social media strategy: You will design and implement strategies tailored to grow the brand's social media presence.

Who this role suits

• Candidates with a strong understanding of sports and betting will thrive in this role.
• Those who have a proven track record in SMM, particularly within the iGaming or affiliate sectors, will find this position suitable.
• Creative thinkers who can generate innovative content ideas and strategies will excel.
• Individuals who enjoy analyzing data and metrics to drive decisions will be a good fit.

From the employer

Responsibilities

• Develop brand social networks and implement SMM strategy.
• Create content plans and develop new content formats.
• Promote through Reels / TikTok to grow organic reach and audience.
• Analyze metrics, optimize content, and achieve KPIs.
• Work with influencers, advertising campaigns, and collaborations.
• Set tasks for designers and other contractors.

Requirements

• 2+ years of SMM experience in iGaming / Affiliate / Crypto / Fintech.
• Strong understanding of sports and betting (football, martial arts, etc.).
• Practical experience in promotion through Reels / TikTok.
• Proven cases of audience growth, reach, and impact on business metrics.
• Skills in developing SMM strategies, content plans, and analytics.
• Experience working with different GEOs.
• Strong copywriting and creative thinking skills.
• English - C1.

Conditions

• Remote work, 5/2 schedule.
• Competitive salary, payments in cryptocurrency.
• Professional growth under the guidance of a strong Team Lead.
• Work in a team with high expertise in SMM.