SMM Manager

About the role

The SMM Manager will play a crucial role in building a vibrant online community for an international Sweepstakes Casino brand. This position focuses on engaging content creation across various platforms, including Facebook, Instagram, TikTok, and YouTube Shorts, aimed at a US audience.

Success in this role means effectively managing social media accounts, developing innovative strategies, and analyzing performance metrics to drive community growth. The SMM Manager will collaborate with designers and video editors to ensure high-quality content that adheres to platform rules and promotes responsible gaming.

The role offers a salary range of $1,700 to $2,000 NET, with potential for KPI bonuses after the probation period.

Skills that matter here

• SMM: This role requires managing social media accounts and developing strategies to engage the community.
• content creation: Creating engaging posts, videos, and promotional content is essential for community interaction.
• community management: The SMM Manager will engage with followers and respond to comments to maintain an active community.
• analytics: Analyzing metrics like reach and engagement is necessary to optimize social media performance.
• social media strategy: Developing and implementing effective strategies for various platforms is a core responsibility.

Who this role suits

• Candidates with a strong background in social media marketing and community engagement.
• Individuals who are independent and can manage commercial accounts effectively.
• Those who possess excellent English writing skills and can create engaging content for a US audience.
• Analytical thinkers who understand social media algorithms and can interpret performance data.

From the employer

• Manage Facebook, Instagram, TikTok, X (Twitter), YouTube Shorts, and Telegram for the brand.
• Develop SMM strategy and content plans for English-speaking audiences.
• Write posts, headlines, promotional texts, and CTAs in English.
• Create and launch contests, giveaways, quizzes, promotions, and engaging mechanics.
• Engage with comments, messages, and the community to maintain attention.
• Set tasks for designers and video editors, ensuring quality and deadlines.
• Analyze reach, engagement, CTR, follower growth, and transitions.
• Test formats, headlines, creatives, and posting times.
• Adhere to platform rules, advertising requirements, and Responsible Gaming.

• 2+ years of SMM experience with real cases and metrics: growth in reach, engagement, followers, or traffic.
• Independent management of commercial accounts.
• Confident English B2+ and ability to write engaging texts for a US audience.
• Experience with Facebook, Instagram, TikTok, and X.
• Understanding of social media algorithms and ability to explain post performance.
• Analytical skills: Meta Business Suite, GA4, Bitly/Linktree, TGStat/Telemetr, or equivalents.
• Portfolio or links to accounts and cases are required.

• Remote work format from anywhere in the world, except Russia.
• Schedule 5/2, 09:00–19:00 GMT+3.
• 1-hour lunch + 3 breaks of 15 minutes each.
• Constant virtual video office: camera on, screen sharing during work hours.
• $1,700 NET during the probation period, then $2,000 NET + KPI/bonuses.
• Payments to a crypto wallet once a month.
• B2B registration, income tax covered by the company.
• Opportunity to influence the brand's strategy and content from idea to result.