Senior CRM / Retention Lead

About the role

As the Senior CRM / Retention Lead at GoodDrop, you will be responsible for building a comprehensive CRM system tailored for a gaming platform that emphasizes user engagement through various mechanics. Your role will involve designing retention strategies and lifecycle communications to enhance user retention and reduce churn.

You will work closely with analytics to monitor retention metrics and identify growth opportunities. This position offers the chance to influence product direction significantly and requires a proactive approach to managing CRM processes, including segmentation and automated marketing communications.

Skills that matter here

• CRM: You will build and manage the product's CRM system to enhance user engagement.
• retention marketing: The role focuses on designing retention architecture and increasing user retention rates.
• lifecycle marketing: Establishing lifecycle communications is a key responsibility to keep users engaged.
• event-driven marketing: You will develop automated, event-driven marketing strategies to improve user interaction.
• analytics: Analyzing cohorts and monitoring retention metrics will be essential for driving improvements.

Who this role suits

• A candidate with a strong background in CRM and retention marketing, particularly in the iGaming sector.
• Someone who enjoys building systems from the ground up and has experience with high-volume products.
• An analytical thinker who can leverage data to inform strategies and improve user engagement.
• A proactive individual who thrives in a remote work environment and values ownership and freedom in their role.

From the employer

• Build the product's CRM system
• Design retention architecture
• Establish lifecycle communications
• Create automated scenarios
• Develop event-driven marketing

• Work with retention and LTV
• Increase D1 / D7 / D30 retention
• Enhance deposit frequency
• Reduce churn
• Reactivate dormant users
• Develop VIP direction

• Create segmentation
• Behavioral segments
• VIP segments
• Lifecycle segments
• Risk/churn segments
• Personalization

• Launch CRM communications
• Telegram
• Email
• Push
• In-app
• SMS
• Bonus and gaming mechanics

• Work with analytics
• Analyze cohorts
• Monitor retention/LTV
• Identify growth points
• Run A/B tests
• Evaluate CRM mechanics effectiveness

• Manage the CRM direction
• Establish processes
• Form a roadmap
• Participate in team hiring
• Interact with product/analytics/support/marketing.

• 4+ years in CRM / retention / lifecycle marketing
• Experience in iGaming / betting / gaming / social casino
• Experience building automated CRM
• Understanding of retention economics
• Experience with VIP/reactivation
• Experience with behavioral segmentation
• Strong understanding of product metrics.

Will be a plus:

• SQL
• FastTrack
• Customer.io
• Braze
• Optimove
• Amplitude / Mixpanel
• Power BI / Tableau
• Experience with high-volume products
• Experience in CS2 skins / gambling / gaming products.

• Opportunity to build the CRM direction from scratch
• Strong influence on the product and metrics
• Fast launches without bureaucracy
• Access to analytics and product team
• High level of freedom and ownership
• Competitive fixed salary + bonuses based on results
• Remote work format.