Senior CRM / Retention Lead

• Build the product's CRM system
• Design retention architecture
• Establish lifecycle communications
• Create automated scenarios
• Develop event-driven marketing

• Work with retention and LTV
• Increase D1 / D7 / D30 retention
• Enhance deposit frequency
• Reduce churn
• Reactivate dormant users
• Develop VIP direction

• Create segmentation
• Behavioral segments
• VIP segments
• Lifecycle segments
• Risk/churn segments
• Personalization

• Launch CRM communications
• Telegram
• Email
• Push
• In-app
• SMS
• Bonus and gaming mechanics

• Work with analytics
• Analyze cohorts
• Monitor retention/LTV
• Identify growth points
• Run A/B tests
• Evaluate CRM mechanics effectiveness

• Manage the CRM direction
• Establish processes
• Form a roadmap
• Participate in team hiring
• Interact with product/analytics/support/marketing.

• 4+ years in CRM / retention / lifecycle marketing
• Experience in iGaming / betting / gaming / social casino
• Experience building automated CRM
• Understanding of retention economics
• Experience with VIP/reactivation
• Experience with behavioral segmentation
• Strong understanding of product metrics.

Will be a plus:

• SQL
• FastTrack
• Customer.io
• Braze
• Optimove
• Amplitude / Mixpanel
• Power BI / Tableau
• Experience with high-volume products
• Experience in CS2 skins / gambling / gaming products.

• Opportunity to build the CRM direction from scratch
• Strong influence on the product and metrics
• Fast launches without bureaucracy
• Access to analytics and product team
• High level of freedom and ownership
• Competitive fixed salary + bonuses based on results
• Remote work format.