Product Analyst / BI Analyst

About the role

As a Product Analyst at GoodDrop, you will play a crucial role in analyzing metrics related to product performance and marketing effectiveness. Your insights will help drive data-informed decisions that impact the platform's growth in the competitive iGaming market.

You will collaborate closely with the marketing and product teams, working directly with the founder to identify growth opportunities and optimize user engagement. Your responsibilities include building BI dashboards, analyzing traffic sources, and assessing the effectiveness of promotional strategies.

Skills that matter here

• SQL: You will use SQL to analyze large datasets and extract valuable insights.
• Power BI: Experience with Power BI is essential for building and maintaining BI dashboards.
• Tableau: Tableau will be used to visualize data and communicate findings effectively.
• Looker: Looker knowledge will support your analysis of product and marketing metrics.
• Metabase: Metabase will be one of the tools used to track key performance indicators.
• Superset: Superset will aid in creating data visualizations for business insights.

Who this role suits

• A data-driven individual with a strong analytical mindset.
• Someone who enjoys collaborating with cross-functional teams and communicating complex data in simple terms.
• A proactive problem solver who can independently formulate hypotheses and derive actionable insights.
• Experience in iGaming or a related field is a plus, along with a solid understanding of performance marketing.

From the employer

• Analyze product and marketing metrics of the project.
• Build and maintain BI dashboards for the team.
• Analyze traffic efficiency by sources, geo, campaigns, partners, and cohorts.
• Calculate and analyze key metrics: GGR, NGR, CAC, ROI/ROMI, Payback, LTV, Retention, ARPU, ARPPU.
• Analyze the user funnel: registration → deposit → first activity → repeat deposit → retention.
• Analyze FTD, repeat deposits, activity of paying users, and cohort profitability.
• Assess the impact of bonuses, promotions, free cases, welcome mechanics, and deposit bonuses on the project's economy.
• Prepare regular analytics on product, marketing, and unit economics.
• Identify growth points: where to increase conversion, retention, repeat deposits, and traffic profitability.
• Collaborate with marketing, product, and founders.

• Confidently work with SQL.
• Work with BI systems: Power BI, Tableau, Looker, Metabase, Superset, or similar.
• Build cohorts, funnels, retention reports, and LTV models.
• Understand product and marketing metrics.
• Be knowledgeable in unit economics and traffic profitability.
• Explain complex data in simple terms.
• Independently formulate hypotheses and find insights in data.
• Work not only with reporting but also with business questions: what to scale, what to turn off, where margin is lost, which user segments are most valuable.
• Experience as a product analyst, BI analyst, or marketing analyst for at least 2 years.
• Experience with cohort analysis, retention, LTV, CAC, payback, and ROI.
• Understanding of performance marketing and user acquisition economics.
• Ability to work with large volumes of data and various sources.
• Skill in turning data into concrete conclusions and recommendations for business.

• Work format: Remote.
• Full-time or part-time is negotiable.
• Fast communication via Telegram.
• Work directly with the founder, marketing, and product team.
• Minimum bureaucracy, quick decisions.
• Work in a fast-growing iGaming project.
• Direct influence on product, marketing, and project economics.
• Opportunity to build a strong analytical system.
• Quick access to data, team, and decision-making.