Product Analyst / BI Analyst

Remote middle 2 months ago full-time

SQLPower BITableauLookerMetabaseSuperset

Analyze product and marketing metrics of the project.
Build and maintain BI dashboards for the team.
Analyze traffic efficiency by sources, geo, campaigns, partners, and cohorts.
Calculate and analyze key metrics: GGR, NGR, CAC, ROI/ROMI, Payback, LTV, Retention, ARPU, ARPPU.
Analyze the user funnel: registration → deposit → first activity → repeat deposit → retention.
Analyze FTD, repeat deposits, activity of paying users, and cohort profitability.
Assess the impact of bonuses, promotions, free cases, welcome mechanics, and deposit bonuses on the project's economy.
Prepare regular analytics on product, marketing, and unit economics.
Identify growth points: where to increase conversion, retention, repeat deposits, and traffic profitability.
Collaborate with marketing, product, and founders.

Confidently work with SQL.
Work with BI systems: Power BI, Tableau, Looker, Metabase, Superset, or similar.
Build cohorts, funnels, retention reports, and LTV models.
Understand product and marketing metrics.
Be knowledgeable in unit economics and traffic profitability.
Explain complex data in simple terms.
Independently formulate hypotheses and find insights in data.
Work not only with reporting but also with business questions: what to scale, what to turn off, where margin is lost, which user segments are most valuable.
Experience as a product analyst, BI analyst, or marketing analyst for at least 2 years.
Experience with cohort analysis, retention, LTV, CAC, payback, and ROI.
Understanding of performance marketing and user acquisition economics.
Ability to work with large volumes of data and various sources.
Skill in turning data into concrete conclusions and recommendations for business.

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