Marketing Specialist
Role in brief
An international product IT company in iGaming seeks a Marketing Specialist to create email campaigns, manage social media ads, and analyze marketing performance. Candidates with at least two years of marketing experience and a background in email and social media advertising should apply.
About the role
This role involves developing and launching various email campaigns focused on onboarding, activation, and retention, as well as managing targeted advertising on social media platforms. The Marketing Specialist will also be responsible for analyzing marketing metrics to gauge campaign effectiveness and suggesting improvements.
The successful candidate will work independently while collaborating with translators and designers to ensure that marketing content aligns with the product's Tone of Voice. The position offers a flexible work schedule and the opportunity to refine internal marketing processes.
Skills that matter here
- email marketing: This role requires experience in developing and launching email newsletters to engage users.
- social media advertising: Candidates will manage targeted ads on platforms such as Meta and TikTok.
- marketing metrics analysis: The Marketing Specialist will analyze data using tools like Yandex.Metrica and Google Analytics.
Who this role suits
- A marketer with at least two years of experience in a relevant field.
- Someone who is comfortable working independently and managing multiple tasks.
- A detail-oriented individual who can adapt content for different locales.
From the employer
- Develop and launch email chains: onboarding, activation, retention, promo, trigger emails, and notifications
- Set up automations and A/B tests, segment, validate, and clean databases
- Launch and manage targeted advertising on social media
- Search for and test new advertising sources, analyze their effectiveness
- Write texts considering the locale and Tone of Voice of the product
- Assign tasks to translators and designers
- Analyze the results of marketing campaigns and suggest improvements
- Analyze marketing metrics in Yandex.Metrica and Google Analytics
- Participate in the refinement of the internal mailing service and provide feedback to the product team
- At least 2 years of experience as a marketer
- Experience with email marketing and launching email newsletters
- Experience with social media advertising platforms: Meta Ads, TikTok Ads
- Knowledge of UTM tagging principles and basic tracking
- Understanding of key advertising and marketing metrics: CTR, CPA, ROMI, LTV, CAC
- English language — B1–B2, sufficient for working with user communications and adapting texts to the required locale and Tone of Voice
- Ability to work on multiple tasks and independently prioritize
- 5/2 work schedule with flexible start time (from 08:00 to 10:00)
- Remote work format
- 21 working days of paid vacation
- 4 additional days off per year
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What is the seniority level of this position?
This is a middle-level position.
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