SMM Manager

About the role

As an SMM Manager at PrismaPlay, you will be responsible for crafting and implementing a B2B social media strategy that aligns with the company's brand and business goals. Your primary focus will be on managing social media channels, especially LinkedIn, and ensuring a consistent brand voice across all platforms.

You will collaborate with various teams, including sales and marketing, to translate business priorities into engaging social content. Success in this role involves leveraging your creativity to produce compelling content and monitoring industry trends to keep the company’s digital presence relevant and impactful.

The salary for this role ranges from $1,590 to $2,120 per month, reflecting the competitive compensation package offered by PrismaPlay.

Who this role suits

• A candidate with at least 2 years of hands-on experience in social media management, preferably in the iGaming or B2B sectors.
• Someone who possesses strong English copywriting skills and can simplify complex technology for a broad audience.
• A detail-oriented individual who is organized, creative, and capable of taking ownership of projects.

From the employer

• Develop and implement B2B SMM strategy aligned with brand positioning, business objectives, and target audiences.
• Manage and grow the company’s social media channels, particularly LinkedIn and other relevant B2B platforms.
• Build and maintain a content calendar, ensuring consistent publishing and a unified brand voice.
• Create content on the iGaming platform, product solutions, industry expertise, partnerships, and business achievements.
• Write engaging English-language copy for social media posts, announcements, campaigns, and digital communications.
• Develop creative concepts, recurring formats, and visual storytelling ideas; brief designers and coordinate content production.
• Support communications around international iGaming conferences, exhibitions, product launches, and company events.
• Monitor iGaming trends, competitor activity, and relevant developments across digital communications.
• Work with sales, business development, product, and marketing teams to translate business priorities into social content.
• Analyse performance, report on key metrics, and continuously optimise content and audience engagement.

• At least 2 years of hands-on experience in SMM, preferably in iGaming, B2B technology, fintech, or digital industries.
• Experience independently managing corporate social media accounts and developing content strategies.
• Strong English copywriting and storytelling skills, including the ability to explain complex technology clearly.
• Excellent written English (C1+).
• Understanding of B2B audiences, brand positioning, and social media engagement.
• Experience managing content calendars, briefing designers, and working with visual assets.
• Familiarity with social media analytics and performance measurement.
• Creativity, attention to detail, strong organization, and the ability to take ownership of projects.

• Competitive compensation package.
• Opportunity to work in the international iGaming industry with a professional and supportive team.
• Fully remote working format.
• Flexible schedule.
• Opportunity to shape PrismaPlay’s brand communications and bring creative ideas to life.