Lead Retention Manager / CRM Manager

Remote middle 5 months ago full-time quality 7.3/10

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Role in brief

Rocket Group seeks a middle-level Retention Manager to develop and implement player retention strategies. Candidates should have experience in iGaming retention, CRM systems, and email marketing.

CRM systemsemail marketingSQL

About the role

In this role, you will focus on building and executing player retention strategies that enhance engagement and loyalty. Your responsibilities will include launching automated CRM campaigns and managing loyalty programs, cashback offers, and personalized bonuses.

You will work with segmentation and behavior analysis to optimize retention efforts, utilizing A/B testing to refine communications and offers. Success in this position requires a strong understanding of player dynamics and effective reporting on retention activities.

Skills that matter here

CRM systems: You will utilize CRM systems to manage player interactions and automate retention campaigns.
email marketing: Email marketing will be a key tool in your strategy to engage players and promote loyalty.
SQL: Basic SQL knowledge will help you with data extraction and segmentation for targeted campaigns.

Who this role suits

A candidate with at least 2 years of experience in player retention within the iGaming sector.
Someone who is analytical and comfortable working with data to inform strategies.
A creative thinker who enjoys experimenting with different retention approaches.
An individual who thrives in a remote work environment and values flexibility.

From the employer

Responsibilities

Develop and implement player retention strategies based on segmentation and behavior analysis;
Set up and launch automated CRM campaigns;
Develop and manage loyalty programs, cashback, and personal bonuses;
A/B test communications, offers, and trigger chains;
Prepare reports on the effectiveness of retention activities.

Requirements

At least 2 years of experience in player retention in IGaming;
Experience with CRM systems and marketing platforms;
Experience with email marketing services;
Understanding of unit economics and cohort analysis;
Basic knowledge of SQL for segmentation and data extraction.

Conditions

Remote work format with a flexible schedule;
Competitive pay based on interview results;
Long-term strategy for working with the client base, transparent regulatory framework;
Ready infrastructure for communication with users;
Creative freedom in campaign development and support for experiments.

Questions about this role

Is this position remote?

Yes, this role is fully remote with a flexible schedule.

What level of experience is required?

Candidates should have at least 2 years of experience in player retention in the iGaming industry.

Apply now →