Lead Retention Manager / CRM Manager

Responsibilities

• Develop and implement player retention strategies based on segmentation and behavior analysis;
• Set up and launch automated CRM campaigns;
• Develop and manage loyalty programs, cashback, and personal bonuses;
• A/B test communications, offers, and trigger chains;
• Prepare reports on the effectiveness of retention activities.

Requirements

• At least 2 years of experience in player retention in IGaming;
• Experience with CRM systems and marketing platforms;
• Experience with email marketing services;
• Understanding of unit economics and cohort analysis;
• Basic knowledge of SQL for segmentation and data extraction.

Conditions

• Remote work format with a flexible schedule;
• Competitive pay based on interview results;
• Long-term strategy for working with the client base, transparent regulatory framework;
• Ready infrastructure for communication with users;
• Creative freedom in campaign development and support for experiments.