CRM Manager

About the role

GGR Global operates in the gambling and gaming technology sector, focusing on innovative solutions and secure platforms. As a CRM Manager, you will be responsible for launching and managing omnichannel campaigns that enhance player engagement across various platforms.

In this role, you will create content plans, develop bonus mechanics, and track campaign performance through key metrics. Your work will involve audience segmentation and A/B testing to optimize the effectiveness of promotions tailored for different geographical markets.

Skills that matter here

• CRM management: This role requires at least two years of experience in CRM management within the iGaming sector.
• Bonus policy understanding: Candidates must understand bonus policy principles including GGR and ROI calculations.
• Cohort analysis: The role involves working with cohort analysis and A/B testing to refine marketing strategies.
• Trigger chain setup: Experience in setting up trigger chains for player communications is essential.
• English proficiency: A minimum B1 level of English proficiency is required for this position.

Who this role suits

• A candidate with a solid foundation in iGaming CRM practices.
• Someone who is analytical and data-driven, with a strong grasp of campaign metrics.
• A professional who is adaptable and can tailor strategies for various geographical markets.
• An individual comfortable with digital communication tools and technologies.

From the employer

• Launch omnichannel campaigns via Email, SMS, Web/APK Push, and messengers;
• Set up trigger chains based on key player events;
• Create content plans and adapt promotional offers for different GEOs;
• Develop bonus mechanics, calculate promotion math, control bonus costs and their profitability, and monitor bonus activity;
• Track key metrics and prepare regular reports on the effectiveness of launched campaigns and promotions;
• Segment the audience, conduct A/B testing of texts, channels, sending times, and bonus sizes.

• At least 2 years of experience in the iGaming sector as a CRM manager;
• Understanding of bonus policy principles, calculation of wagering, GGR, and ROI of promo campaigns;
• Ability to work with cohort analysis, conduct A/B tests, set up holdout groups, and attribution;
• Experience working with the Argentina GEO as a CRM manager;
• Ability to set up trigger chains and mailings via Email, Push notifications, SMS, and messengers;
• English language proficiency of at least B1.