Head of Retention
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
Role in brief
International iGaming Holding seeks a Head of Retention to lead their retention team and develop strategies for user onboarding, retention, and reactivation. Candidates with extensive experience in iGaming and leadership roles in CRM should apply.
About the role
In this role, you will manage the retention team and work closely with various departments to formulate and audit user funnels. Your focus will be on developing effective strategies for onboarding, retention, and reactivation, ensuring that user engagement is maximized throughout their lifecycle.
Success in this position involves analyzing key performance indicators to identify growth opportunities and enhancing user segmentation. You will also prioritize tasks for the internal Customer Data Platform (CDP) development while managing the budget for your area of responsibility.
Skills that matter here
- Retention strategies: This role requires a deep understanding of user funnels and lifecycle communications to effectively enhance user engagement.
- Team management: Experience in leading a team is crucial as you will coordinate various departments to achieve retention goals.
- Analytical skills: You will need strong analytical skills to assess key metrics and drive retention improvements.
Who this role suits
- A candidate with over five years of experience in the iGaming industry.
- Someone who has held leadership roles in retention or CRM and is comfortable managing teams.
- An individual with a strong analytical mindset and a deep understanding of user engagement metrics.
From the employer
- Manage the Retention team and coordinate with related departments;
- Formulate and audit user funnels;
- Develop and implement strategies for Onboarding, Retention, and Reactivation;
- Enhance user segmentation and lifecycle communications;
- Analyze key performance indicators and identify growth opportunities;
- Create and prioritize the backlog for the internal CDP system development;
- Plan and control the budget for the direction;
- Collaborate with Product, Marketing, Analytics, BI, IT, and other teams.
- 5+ years of experience in gambling / betting / iGaming;
- Experience in a leadership position in Retention / CRM;
- Experience in team management and direction development;
- Deep understanding of user funnels from Onboarding to Retention to Reactivation;
- Experience with segmentation and lifecycle communications;
- Understanding of Email, SMS, Push, and Telegram communication principles;
- Strong analytical skills and understanding of key Retention/CRM metrics;
- Experience with GEOs in CIS, Asia, Europe, and LATAM;
➕ A plus: experience with Asian GEOs, CDP systems, and communication automation.
- Salary is discussed individually;
- Opportunity to influence the development of the Retention direction and build processes;
- Work in an international iGaming company with cross-functional teams.
Questions about this role
Is this position remote?
Yes, the position is remote.
What is the salary range for this role?
Salary is discussed individually.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.