Facebook Media Buyer / Team Lead
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Role in brief
TOBA Traffic, an iGaming affiliate, seeks experienced Facebook Media Buyers and Team Leads. This role focuses on driving traffic to gambling and betting brands, leveraging Facebook Ads for Tier-1 markets on a CPA model.
About the role
This role involves managing and optimizing Facebook advertising campaigns specifically for the gambling and betting sector. As a Media Buyer, you will be responsible for practical execution and scaling of campaigns, with a strong emphasis on achieving CPA targets in Tier-1 markets. Success in this position means effectively converting ad spend into profitable player acquisitions for iGaming operators.
For those with leadership experience, the Team Lead position offers the opportunity to build and manage a team of Media Buyers. This involves not only direct campaign management but also guiding and developing your team to achieve collective performance goals. Both roles operate within TOBA Traffic's affiliate model, which focuses on driving traffic to iGaming brands.
The company provides an established infrastructure and resources to support media buying efforts. Candidates should be proficient in using Facebook Ads and CRM systems, alongside strong analytical skills to monitor and improve campaign performance. The compensation structure includes a high market percentage or individual conditions, with payments in USDT or assistance with FOP.
The salary range for this role is between $15,000 and $30,000 USD, with individual conditions possible based on technical interview results.
Skills that matter here
- Facebook Ads: This is the primary platform for creating, managing, and optimizing advertising campaigns to acquire players for gambling and betting brands.
- CRM systems: These systems will be used to track and manage player acquisition data, allowing for better targeting and optimization of ad campaigns.
- analytics: Analytical skills are crucial for interpreting campaign performance data, identifying trends, and making data-driven decisions to improve ROI.
Who this role suits
- A self-starter who thrives on achieving measurable CPA targets in competitive markets.
- Someone with a proven track record in performance marketing, specifically within the iGaming or betting niche.
- An individual who is comfortable working remotely and managing their own workflow effectively.
- A leader ready to mentor and scale a team of media buyers, if applying for the Team Lead position.
From the employer
Media Buyer (Middle+ / Senior)
- Confident practical experience in FB Ads with a focus on Tier-1 (CPA).
Team Lead
- Experience in management and readiness to build or lead your own team.
Media Buyer (Middle+ / Senior)
- Practical experience in Facebook Ads.
Team Lead
- Management experience.
- Format: Remote or cozy office in Bucha.
- High market percentage or individual conditions based on technical interview results.
- Payments: USDT or assistance with FOP.
- No unpaid test periods before the offer: the first 2 weeks of work are under full conditions.
- Selection stages: Short screening - Technical interview - Polygraph + NDA - Offer.
Questions about this role
What is the remote work policy for this role?
This position can be performed remotely or from an office in Bucha.
What seniority level is the company looking for?
The company is seeking candidates at the Middle+ or Senior level for Media Buyers, and those with management experience for Team Lead roles.
How will I be compensated?
Compensation includes a high market percentage or individual conditions, with payments in USDT or assistance with FOP.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.