CRM Manager

About the role

GGR Global operates as a leading entity in gambling and gaming technologies, providing innovative solutions for users. The CRM Manager will be responsible for launching and managing omnichannel campaigns across various platforms, ensuring effective communication with players.

This role requires a strong understanding of bonus policies, audience segmentation, and performance metrics. Success in this position will be measured by the effectiveness of campaigns and promotions, as well as the ability to adapt strategies based on data-driven insights.

The salary starts at $3,000 per month, with potential for negotiation based on experience.

Skills that matter here

• CRM Management: The role requires experience in managing CRM strategies and campaigns within the iGaming sector.
• Bonus Policy Understanding: Candidates should have knowledge of bonus calculations and promotional ROI.
• A/B Testing: The position involves conducting A/B tests to optimize campaign performance.
• Cohort Analysis: Experience with cohort analysis is important for audience segmentation.

Who this role suits

• A candidate with over 2 years of experience in CRM roles within iGaming.
• Someone who is analytical and data-driven, with a strong grasp of marketing metrics.
• An individual comfortable working in a flexible, dynamic environment with minimal bureaucracy.
• A team player who thrives in an ambitious and supportive setting.

From the employer

Responsibilities

• Launch omnichannel campaigns via Email, SMS, Web/APK Push, and messengers;
• Set up trigger chains based on key player events;
• Create content plans and adapt promotional offers for different GEOs;
• Develop bonus mechanics, calculate promotion math, control bonus costs and their margins, and monitor bonus activity;
• Track key metrics and prepare regular reports on the effectiveness of launched campaigns and promotions;
• Segment the audience, conduct A/B testing of texts, channels, sending times, and bonus sizes.

Requirements

• 2+ years of experience in the iGaming sector as a CRM Manager;
• Understanding of bonus policy principles, calculation of wagers, GGR, and ROI of promo campaigns;
• Ability to work with cohort analysis, conduct A/B tests, set up holdout groups, and attribution;
• Experience working with the Argentine GEO as a CRM Manager;
• Ability to set up trigger chains and mailings via Email, Push notifications, SMS, and messengers;
• English language proficiency from B1.

Conditions

• Competitive salary;
• Work in a large international holding with excellent growth opportunities;
• Flexible work format with a floating start time;
• Bureaucracy-free environment;
• Work in an ambitious team and rapid professional development;
• Support from management and experienced colleagues during the adaptation process.