Traffic Optimizer

About the role

As a Traffic Optimizer at RiverTraffic, you will focus on analyzing and optimizing various advertising campaigns across multiple verticals, including Gambling and Betting. Your role involves working with large volumes of traffic and understanding the performance metrics that drive success.

Collaboration with account managers and the technical team will be essential as you identify growth opportunities and optimize traffic sources. Your ability to test hypotheses and implement data-driven decisions will directly impact campaign results and the company's overall income.

Skills that matter here

• Performance marketing: This role requires a solid understanding of performance marketing to analyze and optimize traffic sources effectively.
• Analytics: Proficiency in analytics is crucial for interpreting advertising metrics and making informed decisions.

Who this role suits

• Candidates should have a background in Ad Networks, Affiliates, or Media Buying.
• A data-driven mindset and the ability to understand the causes behind metric changes are essential.
• Independence and initiative will help thrive in a role with minimal bureaucracy.
• The ideal person enjoys working with large volumes of international traffic and seeks to influence campaign outcomes.

From the employer

Responsibilities

• Analyze and optimize advertising campaigns and traffic sources;
• Work with Gambling, Betting, Dating, Cam, Apps, Utilities, and other verticals;
• Optimize Video Pre-roll, Pop, Push, Native, and Display traffic;
• Analyze CTR, CPM, CPC, CR, CPA, ROI, and other KPIs;
• Work with GEO, platforms, sources, devices, and other segments;
• Identify causes of drops and growth points;
• Scale effective campaigns and sources;
• Test hypotheses and new optimization approaches;
• Collaborate with account managers and the technical team.

Requirements

• Experience in Ad Network / Affiliate / Media Buying for at least 1 year;
• Understanding of performance marketing and traffic economics;
• Proficient in analytics and advertising metrics;
• Ability to make data-driven decisions;
• Capability to not just see changes in metrics but understand their causes;
• Independence and initiative.

Conditions

• Stable income + bonuses for results;
• Remote work or office work;
• Large volumes of international traffic;
• Infrastructure and tools for work;
• Opportunity to quickly test your own hypotheses;
• Minimum bureaucracy;
• Ability to directly influence campaign results and company income;
• Growth within RiverTraffic.