Senior CRM Manager
Remote
senior
English B2
5 days ago
full-time
quality 7.3/10
- Set up and maintain trigger communications: technical emails/SMS, segmented chains
- Create and update promotional campaigns
- Collect bonuses, tournaments, fortune wheels, and lotteries in the BO
- Monitor retention metrics and launch promotions based on them
- Analyze campaign results and set tasks for analytics
- 2+ years of experience in CRM/Retention in iGaming
- Experience launching multi-channel campaigns in Customer.io (email, push, SMS, in-app)
- Ability to segment and personalize for different player categories
- Understanding of retention and monetization metrics: LTV, churn, ARPU, ARPPU
- Skills in campaign analysis, working with reports and A/B testing
- Attention to detail, systematic approach, ideas for engagement
- Confident use of AI (Claude, ChatGPT)
- Remote work format and flexible schedule;
- Competitive salary + bonuses based on results;
- Opportunity to influence the product and make independent decisions;
- A team of professionals with whom it is interesting to grow.
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