CRM Manager

Remote $3k+ 1 month ago full-time quality 8.1/10

CRMRetention MarketingCustomer.ioEmail MarketingPush NotificationsSMS MarketingIn-app MessagingData AnalysisA/B TestingAI Tools

Set up external trigger communications and keep them up to date (technical emails/SMS, segmented trigger chains)
Configure and create promotional campaigns, maintain their relevance
Set up bonuses, tournaments, fortune wheels, lotteries in the back office
Track key retention metrics and build promotional campaigns based on them
Analyze campaign results and set tasks for analytics

2+ years of experience in CRM / Retention marketing in iGaming
Practical experience in launching and managing multi-channel CRM campaigns in Customer.io (email, push, SMS, in-app)
Ability to work with segmentation and personalization for different user categories
Understanding of key retention and monetization metrics (LTV, churn, ARPU, ARPPU, etc.)
Skills in analyzing campaign effectiveness, experience with reports and A/B testing
Attention to detail, systematic approach, ability to propose new ideas for increasing player engagement
Proficiency in using AI tools (Claude, ChatGPT)

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