Senior CRM & Retention Manager

Remote Up to $3k senior English B2 9 days ago full-time quality 7.9/10

Develop player retention and reactivation strategies across all lifecycle stages;
Design and launch automated CRM scenarios (Welcome, Retention, Reactivation, Upsell, etc.);
Segment players by behavior, activity, value, and lifecycle (RFM, VIP, LTV);
Create personalized communications, bonus mechanics, promotions, and gamification elements;
Plan CRM campaigns and test new hypotheses;
Analyze the effectiveness of CRM activities (Retention, ARPU, LTV, Open Rate, CTR, CR, ROMI, etc.) and identify growth opportunities;
Collaborate closely with Product, Marketing, VIP, and Analytics;
Influence the development of CRM processes and propose new solutions.

At least 3 years of experience as a CRM / Retention Manager in iGaming;
Deep understanding of player lifecycle, retention, and CRM metrics;
Experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar);
Practical experience in segmentation, automation, and personalization of communications;
Ability to make data-driven decisions and independently manage the CRM function;
English — Upper-Intermediate (B2) or higher.

Work in a fast-growing international iGaming project;
Flexible work format: Cyprus, Europe, or Ukraine;
Possibility of relocation to Cyprus (if desired);
High degree of autonomy and the opportunity to influence CRM development;
21 days of paid vacation per year, 3 additional days off, 25 days of paid sick leave.

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