Senior CRM Manager

About the role

This Senior CRM Manager role at GR8 Tech centers on improving customer retention and engagement for their B2B iGaming platform. The position involves owning the full lifecycle of CRM initiatives, from developing customer journeys for various segments to identifying new retention opportunities through data analysis. Success in this role means continuously evolving CRM strategies based on performance, market trends, and customer behavior to enhance loyalty.

A key part of the role is the hands-on execution and optimization of multi-channel CRM campaigns. This includes building, launching, and managing campaigns across email, push, in-app, and SMS, with a focus on personalized customer experiences driven by segmentation and behavioral triggers. The manager will be responsible for running A/B tests and iterating on campaigns to continuously improve their effectiveness and drive business growth.

The role demands a strong analytical approach, translating complex data into actionable recommendations. This involves analyzing campaign performance and customer behavior to identify growth opportunities, applying predictive analytics to anticipate customer needs and reduce churn, and defining and monitoring key CRM performance metrics. The Senior CRM Manager will also collaborate with Product, Marketing, Analytics, and Customer Support teams to align initiatives with broader business objectives and product launches.

Skills that matter here

• CRM: This role requires a deep understanding of CRM principles to design and implement strategies for customer retention and engagement.
• customer lifecycle management: The manager will develop customer journeys tailored to different audiences and behavioral segments to optimize engagement at various stages.
• multi-channel CRM campaigns: The role involves building, launching, and managing campaigns across email, push, in-app, and SMS to reach customers effectively.
• analytical mindset: Success hinges on the ability to analyze campaign performance and customer behavior, translating data into actionable business decisions.
• CRM platforms and campaign management tools: Hands-on experience with these tools is essential for executing and optimizing campaigns efficiently.
• stakeholder management and cross-functional collaboration: The role requires partnering with various internal teams like Product, Marketing, and Analytics to deliver impactful CRM initiatives.

Who this role suits

• A data-driven professional who thrives on using insights to improve customer retention and engagement.
• Someone with a track record of planning and executing multi-channel CRM campaigns in a digital product or tech environment.
• An individual who enjoys collaborating with diverse teams to align CRM strategies with broader business goals.
• A person who is organized and capable of managing multiple initiatives simultaneously while maintaining a focus on continuous improvement.

From the employer

What you’ll drive:

• CRM Strategy & Customer Retention
• Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
• Develop customer lifecycle journeys for different audiences and behavioral segments.
• Identify new retention opportunities using customer insights and business data.
• Continuously evolve CRM strategies based on performance, market trends, and customer behavior.

• Campaign Execution & Optimization
• Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
• Design personalized customer experiences using segmentation and behavioral triggers.
• Run A/B tests to validate hypotheses and improve campaign effectiveness.
• Optimize campaign performance through continuous experimentation and iteration.

• Data & Performance
• Analyze campaign performance and customer behavior to identify growth opportunities.
• Translate complex data into actionable recommendations.
• Apply predictive analytics to anticipate customer needs and reduce churn.
• Define, monitor, and improve key CRM performance metrics.

• Cross-functional Collaboration
• Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
• Align campaign priorities with business objectives and product launches.
• Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.
• Share insights and recommendations that influence customer engagement strategy.

What makes you a GR8 fit:

• Must-have
• Previous experience as a CRM Manager or in a similar CRM role.
• Strong understanding of CRM, customer lifecycle management, and retention strategies.
• Experience planning and executing multi-channel CRM campaigns.
• Strong analytical mindset with the ability to turn data into business decisions.
• Hands-on experience with CRM platforms and campaign management tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.

• Nice-to-have
• Experience working in high-growth digital products or tech companies.
• Knowledge of experimentation methodologies and statistical analysis.

Why you’ll love working here:

• Benefits
• Cafeteria — annual budget you allocate to: Sports • Medical • Mental health • Home office • Languages.
• Work-life & support Paid maternity/paternity leave + monthly childcare allowance.
• 20+ vacation days, unlimited sick leave, emergency time off.
• Remote-first + tech support + coworking compensation.
• Team events (online/offline/offsite).
• Learning culture with internal courses + growth programs.

• Our culture & core values:
• GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.
• FUELLED BY TRUST: we’re open, honest, and have each other’s backs.
• OWN YOUR GAME: we take initiative and own what we do.
• ACCELER8: we move fast, focus smart, and keep it simple.
• CHALLENGE ACCEPTED: we grow through challenges and stay curious.
• BULLETPROOF: we’re resilient, ready, and always have a plan.