Senior CRM Manager

What you’ll drive:

• CRM Strategy & Customer Retention
• Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
• Develop customer lifecycle journeys for different audiences and behavioral segments.
• Identify new retention opportunities using customer insights and business data.
• Continuously evolve CRM strategies based on performance, market trends, and customer behavior.

• Campaign Execution & Optimization
• Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
• Design personalized customer experiences using segmentation and behavioral triggers.
• Run A/B tests to validate hypotheses and improve campaign effectiveness.
• Optimize campaign performance through continuous experimentation and iteration.

• Data & Performance
• Analyze campaign performance and customer behavior to identify growth opportunities.
• Translate complex data into actionable recommendations.
• Apply predictive analytics to anticipate customer needs and reduce churn.
• Define, monitor, and improve key CRM performance metrics.

• Cross-functional Collaboration
• Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
• Align campaign priorities with business objectives and product launches.
• Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.
• Share insights and recommendations that influence customer engagement strategy.

What makes you a GR8 fit:

• Must-have
• Previous experience as a CRM Manager or in a similar CRM role.
• Strong understanding of CRM, customer lifecycle management, and retention strategies.
• Experience planning and executing multi-channel CRM campaigns.
• Strong analytical mindset with the ability to turn data into business decisions.
• Hands-on experience with CRM platforms and campaign management tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.

• Nice-to-have
• Experience working in high-growth digital products or tech companies.
• Knowledge of experimentation methodologies and statistical analysis.

Why you’ll love working here:

• Benefits
• Cafeteria — annual budget you allocate to: Sports • Medical • Mental health • Home office • Languages.
• Work-life & support Paid maternity/paternity leave + monthly childcare allowance.
• 20+ vacation days, unlimited sick leave, emergency time off.
• Remote-first + tech support + coworking compensation.
• Team events (online/offline/offsite).
• Learning culture with internal courses + growth programs.

• Our culture & core values:
• GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.
• FUELLED BY TRUST: we’re open, honest, and have each other’s backs.
• OWN YOUR GAME: we take initiative and own what we do.
• ACCELER8: we move fast, focus smart, and keep it simple.
• CHALLENGE ACCEPTED: we grow through challenges and stay curious.
• BULLETPROOF: we’re resilient, ready, and always have a plan.