Head of Retention (CRM)

Remote senior 14 days ago full-time

Conduct an audit of current CRM processes and refine missing elements.
Build a CRM communication and retention mechanics system.
Develop a promo calendar: bonuses, tournaments, promotions, and gaming mechanics considering GEO and localization.
Create CRM chains: from segmentation and texts to launch and analysis of results.
Conduct regular campaigns (Welcome, Retention), reactivations, and personalized bonus offers.
Manage the CRM team (2 CRM managers and a Promo manager).
Analyze results and improve player retention metrics.

Experience in CRM / Retention in iGaming for at least 3 years.
Senior / Lead level.
Understanding of bonus mechanics, segmentation, reactivation, and building promo calendars.
Experience in creating CRM chains from scratch.
Ability to independently identify growth points and propose solutions for player return and retention.
Willingness to combine strategic work with hands-on process setup.

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