Senior CRM Manager
Role in brief
International Outsourcing Company seeks a Senior CRM Manager to oversee CRM marketing and omnichannel communication for iGaming projects. Candidates with 2+ years in CRM and experience with relevant platforms should apply.
About the role
This role involves managing communication strategies and optimizing various channels to enhance customer engagement for iGaming clients. The Senior CRM Manager will monitor key performance metrics and ensure the technical efficiency of communication tools.
Working in a fully remote environment, the position offers flexibility in hours and the chance to be part of a large team dedicated to customer care and support. Success in this role is defined by effective communication plans and improved user interaction.
Skills that matter here
- CRM marketing: This role focuses on developing and executing CRM strategies to enhance customer engagement.
- omnichannel communication: You will build and manage a system for user interactions across multiple channels.
- Excel: Proficiency in Excel is essential for monitoring key metrics and managing budgets.
- HTML: A basic understanding of HTML is needed for email layout and communication design.
- customer.io: Experience with customer.io is crucial for managing communication workflows.
- Bloomreach: Familiarity with Bloomreach will help in optimizing customer interactions.
Who this role suits
- A professional with a strong background in CRM marketing and a passion for customer engagement.
- Someone who thrives in a remote work environment and values flexibility in their schedule.
- An analytical thinker who enjoys monitoring metrics and optimizing communication strategies.
- A candidate with experience in iGaming or a related field will find this role particularly rewarding.
From the employer
- Prepare and manage the communication plan;
- Test and calibrate current communication channels (email/sms/push/WA/TG/voice channels);
- Monitor key metrics (delivery/open rates/clicks/target actions);
- Control the technical condition of channels;
- Budget communications.
- 2+ years of experience in CRM marketing in a relevant position;
- Experience in building an omnichannel user interaction system;
- Proficient in Excel;
- Basic understanding of HTML email layout;
- Experience with customer.io, Bloomreach, Emarsys, or similar platforms;
- Experience in iGaming/Gambling/Betting is a plus.
- Quality experience, skill growth, and a comfortable working atmosphere;
- Fully remote work;
- 5/2 schedule with flexible start times;
- Paid sick leave and vacation (28 days);
- Equipment provided for work;
- Compensation for English language courses;
- Competitive salary.
Questions about this role
What is the remote policy?
This position is fully remote with flexible hours.
What level of experience is required?
Candidates should have at least 2 years of experience in CRM marketing.
How can I apply for this position?
Interested candidates can apply through the company's website at http://customer.io/.
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