Marketing Project Manager

About the role

As a Marketing Project Manager at BetConstruct, you will lead and execute various marketing projects, ensuring they align with business goals. This involves developing project timelines, collaborating with cross-functional teams, and leveraging data insights to enhance campaign effectiveness.

You will focus on B2B marketing strategies, executing multi-channel campaigns while monitoring market trends and competitor activities. Success in this role will be measured by your ability to track marketing performance metrics and refine strategies based on data-driven insights.

Skills that matter here

• B2B marketing: This role requires strong knowledge and expertise in developing and executing B2B marketing strategies.
• digital marketing: You will implement multi-channel digital marketing campaigns to drive lead generation.
• lead generation: Generating leads is a key focus, with performance metrics closely monitored.
• Google Analytics: Proficiency in Google Analytics is essential for analyzing marketing performance.
• CRM software: Experience with CRM software is necessary to manage customer relationships effectively.
• project management tools: You will utilize project management tools like Jira to coordinate marketing projects.

Who this role suits

• A candidate with at least 3 years of experience in marketing project management or as a marketing manager.
• Someone who thrives in a fast-paced environment and can adapt to changing business needs.
• An individual with exceptional organizational skills and attention to detail.
• A professional who possesses strong analytical skills and can leverage data for strategic decision-making.

From the employer

Responsibilities

• Marketing Project Management
• Plan, coordinate, and execute marketing projects from inception to completion, ensuring alignment with business objectives
• Develop project timelines, set milestones, and allocate resources effectively
• Collaborate with cross-functional teams including product marketing, event marketing and creative teams
• Track, analyze, and report on marketing performance and project outcomes
• Leverage data-driven insights to refine strategies and improve campaign effectiveness

• B2B Marketing Strategy & Execution
• Collaborate with the marketing team to develop B2B marketing strategies aligned with business goals
• Execute multi-channel marketing campaigns
• Monitor competitor activities and market trends to refine strategies
• Track and analyze marketing performance metrics (KPIs) such as lead generation, conversion rates, and ROI

• Content & Branding:
• Oversee the development of marketing materials, including, but not limited to brochures, case studies, and website content
• Ensure brand consistency across all marketing assets
• Work closely with content creators to produce engaging industry-specific content

Requirements

• Bachelors or Master’s degree in Marketing, Business, or a related field
• At least 3 years of experience in marketing project management or as a marketing manager
• Strong knowledge and proven expertise in B2B marketing strategies, digital marketing, and lead generation
• Proficiency in marketing tools such as Google Analytics, CRM software, and project management tools such as Jira
• Knowledge of English and Armenian languages is required
• Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making
• Ability to thrive in a fast-paced, dynamic environment while effectively adapting to evolving business needs
• Exceptional organizational skills with a keen eye for detail and precision