PPC Marketer | Google Ads and Yandex Direct
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Role in brief
This boutique agency seeks a mid-level PPC Marketer to manage Google Ads and Yandex Direct campaigns for international iGaming clients. The role involves launching, optimizing, and analyzing campaigns targeting Western audiences, requiring strong analytical skills and iGaming sector experience.
About the role
This role focuses on the full lifecycle of paid advertising campaigns, from initial setup to ongoing optimization and analysis. The successful candidate will be responsible for launching and configuring campaigns across Google Ads and Yandex Direct, with a particular emphasis on English-language creatives and audience segmentation for Western markets. A key aspect of the work involves supporting existing projects and contributing to the scaling of new initiatives within the gaming sector.
A significant portion of the work, approximately 80%, is dedicated to mobile and iGaming projects. This necessitates a deep understanding of gaming industry specifics and the ability to identify effective strategies for scaling client projects internationally. The role requires collaboration with creative and product teams to enhance conversion rates and involves preparing insights based on campaign metrics such as CPI, CPA, ROAS, and LTV.
Success in this position means consistently delivering optimized campaign performance, supported by thorough marketing research and hypothesis testing. The ideal candidate will demonstrate an analytical approach, independence in their work, and a readiness to experiment with new strategies to improve client outcomes. The agency provides a structured onboarding process and mentorship to support adaptation and growth within the performance marketing and gaming niche.
Skills that matter here
- Google Ads: This role involves launching, configuring, and optimizing advertising campaigns within the Google Ads platform.
- Yandex Direct: The PPC Marketer will manage advertising campaigns specifically on the Yandex Direct platform.
- Google Analytics: Proficiency in Google Analytics is required for analyzing campaign performance and user behavior.
Who this role suits
- A person with at least three years of experience in PPC, specifically within the gaming or iGaming sectors.
- Someone who enjoys an analytical approach to marketing, regularly conducting research and testing hypotheses.
- An individual comfortable working independently on international projects and understanding diverse audience specifics.
- A professional who values collaboration with creative and product teams to achieve conversion goals.
From the employer
- Launch, configure, and optimize campaigns in Google Ads and Yandex Direct.
- Work with English-language creatives, ad texts, and segmentation of Western audiences.
- Conduct marketing research, identify key insights and hypotheses for tests.
- Analyze campaign metrics (CPI, CPA, ROAS, LTV) and prepare insights for the team.
- Support current projects and participate in scaling new launches.
- Collaborate with the creative and product teams to improve conversions.
- At least 3 years of experience with Google Ads and Yandex Direct.
- Proficient in Google Analytics.
- Experience promoting projects in the gaming and/or iGaming sector.
- Experience with foreign markets and understanding the specifics of international audiences.
- English language proficiency at B2 level or higher.
- Analytical approach to work, independence, and readiness to test hypotheses.
- Remote work and flexible start of the workday.
- Clear and structured onboarding, as well as mentorship during the adaptation period.
- Motivation and bonus system after successful completion of the probation period.
- Work in a professional team and opportunities for further growth in the gaming/performance niche.
- International projects and the opportunity to develop expertise in performance marketing.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position with a flexible start to the workday.
What is the required seniority level for this role?
This position is for a middle-level professional.
What core skills are essential for this role?
Essential skills include at least three years of experience with Google Ads and Yandex Direct, proficiency in Google Analytics, and experience promoting projects in the gaming or iGaming sector.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.