Marketing Analyst - Senior

About the role

In this role, you will be a key player in the Marketing team at SOFTSWISS, focusing on the entire B2B customer journey. Your work will involve analyzing funnel performance, identifying bottlenecks, and driving optimization initiatives to boost business growth through advanced analytics and experimentation.

You will also be responsible for maintaining KPIs reporting infrastructure and supporting forecasting efforts. Collaboration with various teams, including BizDev and Digital, will be essential to enhance analytics processes and improve revenue impact. Success in this position means effectively translating data insights into actionable marketing strategies.

Skills that matter here

• B2B marketing: This role requires a strong understanding of B2B marketing and sales funnels to analyze pipeline performance.
• analytics: You will utilize advanced analytics to monitor conversion performance and identify optimization opportunities.
• digital marketing: Experience in digital marketing is crucial for measuring campaign influence and user engagement.
• SQL: Practical SQL skills are necessary for independent data analysis and reporting.
• GA4: Hands-on experience with GA4 is required for effective web analytics and tracking.
• Tableau: Familiarity with BI tools such as Tableau will help in visualizing data and reporting insights.

Who this role suits

• A background in B2B Tech, SaaS, iGaming, or FinTech is advantageous.
• You are analytical and can translate complex data into actionable insights for diverse stakeholders.
• Strong communication skills allow you to present findings clearly to both technical and non-technical audiences.
• You thrive in a collaborative environment, working with cross-functional teams to drive business growth.

From the employer

Key responsibilities:

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives.
• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making.
• Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends.
• Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities.
• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution.
• Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations.
• Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities.
• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact.

Required Experience:

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level.
• 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments.
• Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis.
• Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking.
• Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement.
• Practical SQL skills and the ability to work independently with data for analytical purposes.
• Strong Excel or Google Sheets skills for analysis and reporting.
• Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar.
• Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results.
• Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations.
• Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders.

Our Benefits:

• Private health insurance.
• Sports benefits.
• Comprehensive Mental Health Program.
• Free English lessons (online).
• Local language courses.
• Paid time off.
• Maternity leave support.
• Referral program rewards.
• Upskilling, internal workshops, and participation in professional conferences and corporate events.