Head of Marketing

About the role

As the Head of Marketing at BetConstruct, you will spearhead the development and execution of comprehensive marketing strategies tailored for the iGaming sector and related IT verticals. Your role will involve aligning marketing efforts with business objectives to enhance brand awareness and drive customer acquisition.

You will oversee various marketing functions, including digital marketing, content creation, and performance analytics. Collaborating with executive leadership, you will refine market positioning and lead campaigns that optimize ROI. This position also entails building a high-performing marketing team and managing budgets effectively.

Skills that matter here

• marketing: This role requires a strong background in marketing to develop and execute effective strategies.
• digital marketing: Experience in digital marketing is essential for optimizing online campaigns and brand engagement.
• content marketing: The position involves creating compelling content strategies tailored for iGaming audiences.
• SEO: Proficiency in SEO is necessary for enhancing organic reach and visibility.
• PPC: You will lead PPC strategies to maximize paid marketing efforts.
• CRM: Implementing CRM strategies will be crucial for boosting customer retention.

Who this role suits

• A candidate with a strong marketing background and leadership experience in iGaming or tech-driven industries.
• Someone who thrives in a fast-paced environment and can adapt to evolving industry trends.
• An innovative thinker with a strategic mindset and a proven track record in managing international marketing campaigns.
• Excellent communication and interpersonal skills are essential for engaging with stakeholders and team members.

From the employer

Responsibilities

• Strategic Marketing Leadership
• Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals
• Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
• Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies
• Branding & Market Positioning
• Establish a strong and consistent brand identity across all marketing channels
• Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
• Monitor industry trends and consumer behavior to optimize brand engagement
• Performance & Growth Marketing
• Lead data-driven performance marketing campaigns to maximize ROI
• Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media
• Utilize analytics to track KPIs, campaign effectiveness, and customer retention metrics
• Digital & Content Marketing
• Develop compelling content strategies for iGaming audiences
• Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram
• Oversee influencer collaborations and partnerships to drive engagement
• Product & Customer-Centric Marketing
• Work closely with product development teams to enhance user experience and brand positioning
• Design go-to-market strategies for new product launches and feature rollouts
• Implement CRM and lifecycle marketing strategies to boost customer retention
• Public Relations & Stakeholder Engagement
• Develop relationships with media, industry influencers, and strategic partners
• Lead PR campaigns, press releases, and thought leadership initiatives
• Represent the company at international events, conferences, and industry panels
• Team Leadership & Budget Management
• Build and lead a high-performing marketing team across digital, content, and PR functions
• Allocate and manage the marketing budget efficiently to maximize impact
• Implement a culture of innovation, collaboration, and performance within the marketing department

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
• At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
• Proven experience in iGaming or tech-driven industries is necessary
• Demonstrated success in leading international marketing campaigns
• Expertise in digital marketing, growth strategies, and performance analytics
• Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
• Excellent storytelling, content marketing, and PR management skills
• Ability to analyze data and make strategic decisions based on insights
• Strong leadership and team management abilities
• Excellent communication, negotiation, and interpersonal skills
• Strategic mindset with an innovative and results-driven approach
• Ability to multitask and adapt to a fast-paced, evolving industry landscape
• Open to travel for international events, networking, and business expansion