Head of Marketing (Sweden & Denmark)

About the role

In this role, you will lead the marketing strategy for BetConstruct in Denmark and Sweden, focusing on brand identity and growth in a competitive landscape. You will manage the regional marketing budget and ensure effective allocation of resources to maximize ROI across various channels.

Collaboration is key, as you will work closely with multiple departments to create seamless customer journeys while ensuring compliance with local regulations. Your success will be measured by your ability to drive customer acquisition, engagement, and retention through innovative marketing strategies.

Skills that matter here

• PPC: You will oversee PPC campaigns to drive customer acquisition.
• SEO: SEO strategies will be crucial for enhancing online visibility.
• Social: Social media channels will be part of your marketing strategy.
• Affiliate: Affiliate marketing will play a role in driving traffic and conversions.
• CRM: CRM systems will be used to optimize customer retention.
• Marketing Analytics: You will utilize analytics tools to measure campaign performance and inform strategy.

Who this role suits

• A seasoned marketing professional with 8-10 years of experience in iGaming or regulated industries.
• Someone who has successfully managed P&L budgets and demonstrated measurable revenue growth.
• An analytical thinker who is proficient in marketing analytics and BI tools.
• A collaborative leader who can work cross-functionally and communicate effectively with C-level executives.

From the employer

What You Will Do

• Marketing Strategy & Commercial P&L Ownership
• Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
• P&L & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns.
• Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.

• Brand, Acquisition & Market Growth
• Brand Leadership: Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
• Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize retention.
• Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.

• Cross-Functional Synergy
• Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Risk, Compliance, Legal, and Country Managers to ensure seamless, integrated customer journeys.
• Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights to C-level executives and the Board.
• Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.

What We Are Looking For

• Relevant Experience: 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
• Proven Track Record: Demonstrable success in developing comprehensive marketing strategies that delivered measurable revenue growth, high ROI, and market expansion.
• Digital & Performance Expertise: Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
• Analytics Mastery: Advanced proficiency in marketing analytics platforms (e.g., GA4, AppsFlyer) and BI visualization tools (e.g., Metabase, Tableau, Power BI).
• Education: Bachelor’s or Master’s degree in Marketing, Business, or Communications (MBA or equivalent advanced degree highly preferred).