Facebook Media Buyer (iGaming)

Campaign strategy and performance

• Own planning, execution, optimization and scaling of Meta advertising campaigns.
• Develop campaign strategies focused on user acquisition, growth and profitability.
• Improve CPA, CAC, CPI, ROAS, CTR, CVR and retention KPIs.
• Design testing frameworks for audiences, creatives, bidding strategies and campaign structures.
• Turn performance data into clear, actionable recommendations.

Tracking and operations

• Own tracking, attribution and measurement via Meta Pixel, CAPI, events and UTMs.
• Maintain SOPs for naming conventions, pre-launch checks, daily monitoring and risk control.
• Prepare daily and weekly performance summaries with insights and next steps.

Collaboration

• Brief, test and iterate on performance ad creatives with the creative team.
• Support hiring, onboarding and training as the team grows.