CRM / Retention Manager
Remote
middle
9 days ago
full-time
- Manage CRM direction: segments, attributes, events, campaigns, and trigger chains.
- Launch and optimize Email, SMS, Web Push, and APK Push communications.
- Develop bonus campaigns, retention, and reactivation scenarios.
- Analyze results, conduct A/B tests, and improve CRM funnels.
- Work with player segmentation based on behavioral and financial data.
- Minimum 2 years of experience as a CRM Manager in iGaming.
- Advanced knowledge (segmentation, Broadcast, Liquid, triggers, profile attributes).
- Understanding of data architecture (identify, track, attributes).
- Experience with GEO Tier-2 / Tier-3.
- Understanding of metrics LTV, ARPU, Churn Rate, DAU/MAU.
- Fully remote work.
- Work in an international iGaming project.
- Competitive salary, negotiable based on interview results.
- Opportunity to influence CRM strategy and launch new hypotheses.
- A team focused on initiative, experimentation, and strong expertise.
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