CRM Retention Team Lead
Remote
middle
16 days ago
full-time
- Manage the CRM retention direction and its results;
- Lead and develop a small team;
- Build and optimize CRM chains (email, push, SMS, WhatsApp, etc.);
- Work with segments: new users, FTD, inactive, VIP, high-value, bonus hunters;
- Launch welcome/loyalty/reactivation/personal campaigns;
- Grow key metrics: redeposit, Dep2/Dep3, LTV, ARPPU, NGR;
- Analyze data, funnels, and campaign effectiveness;
- Conduct rapid A/B tests and hypotheses based on data;
- Reporting and interaction with product, VIP, support, risk, and traffic.
- Practicality + responsibility + analytics;
- We need a hands-on leader, not a coordinator;
- 2+ years of experience in CRM Retention;
- Management of a small team;
- Work with data, reports, and segmentation;
- Understanding of metrics: FTD, Dep2/Dep3, churn, LTV, ARPU, ARPPU, NGR;
- Experience with CRM chains and evaluating their effectiveness;
- Knowledge of bonus mechanics;
- Quick testing and working with hypotheses.
- 100% remote, full-time;
- Competitive salary;
- Freedom of decision-making;
- Career growth and development;
- Comfortable atmosphere, strong team.
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