CRM Retention Team Lead

Remote middle 2 months ago full-time

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Role in brief

iGaming Product is seeking a CRM Retention Team Lead to enhance player retention strategies and boost LTV in the LATAM market. Ideal candidates will have hands-on experience in CRM retention and team management.

About the role

This role is central to developing and executing retention strategies aimed at increasing player lifetime value (LTV) in the LATAM market. As a CRM Retention Team Lead, you will manage a small team and focus on optimizing various CRM channels including email, SMS, and WhatsApp.

Success in this position hinges on your ability to analyze data, conduct A/B tests, and implement effective campaigns for different user segments. You will collaborate closely with product, VIP, support, and traffic teams to ensure alignment and maximize retention outcomes.

Skills that matter here

CRM Retention: This role requires a strong background in CRM retention strategies to effectively manage and grow player engagement.

Who this role suits

You have a hands-on leadership style and can drive your team to achieve results.
You are analytical and comfortable working with data to inform decisions.
You thrive in a remote work environment and value autonomy in your role.
You have experience in the iGaming industry and understand key metrics related to player engagement.

From the employer

Manage the CRM retention direction and its results;
Lead and develop a small team;
Build and optimize CRM chains (email, push, SMS, WhatsApp, etc.);
Work with segments: new users, FTD, inactive, VIP, high-value, bonus hunters;
Launch welcome/loyalty/reactivation/personal campaigns;
Grow key metrics: redeposit, Dep2/Dep3, LTV, ARPPU, NGR;
Analyze data, funnels, and campaign effectiveness;
Conduct rapid A/B tests and hypotheses based on data;
Reporting and interaction with product, VIP, support, risk, and traffic.

Practicality + responsibility + analytics;
We need a hands-on leader, not a coordinator;
2+ years of experience in CRM Retention;
Management of a small team;
Work with data, reports, and segmentation;
Understanding of metrics: FTD, Dep2/Dep3, churn, LTV, ARPU, ARPPU, NGR;
Experience with CRM chains and evaluating their effectiveness;
Knowledge of bonus mechanics;
Quick testing and working with hypotheses.

100% remote, full-time;
Competitive salary;
Freedom of decision-making;
Career growth and development;
Comfortable atmosphere, strong team.

Questions about this role

Is this position remote?

Yes, this is a 100% remote, full-time position.

What level of experience is required for this role?

Candidates should have at least 2 years of experience in CRM retention and team management.

Apply now →