CRM Retention Team Lead
Remote
middle
10 days ago
full-time
- Manage the CRM Retention team;
- Develop and optimize CRM chains (Email, Push, SMS, WhatsApp);
- Launch Welcome, Reactivation, and Loyalty campaigns;
- Work with player segments and improve retention;
- Analyze results, test hypotheses, and scale successful solutions;
- Influence key business metrics: Retention, LTV, Redeposit, Dep2/Dep3, ARPPU, NGR;
- Interact with Product, VIP, Support, Traffic, and Risk teams.
- Experience in CRM Retention in the iGaming / Gambling / Betting sector;
- Team management experience;
- Excellent analytical skills and confident working with spreadsheets;
- Understanding of CRM metrics and player lifecycle;
- Ability to make data-driven decisions;
- Independence, initiative, and results-oriented.
- Opportunity to directly influence the development of the CRM direction;
- Freedom in decision-making and implementing your own ideas;
- Growth prospects to Head of Retention / Head of Customer Operations;
- Work in a strong team with large-scale tasks.
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