Team Lead Media Buying
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Role in brief
Join a prominent iGaming brand as a Team Lead Media Buying, responsible for building and managing a team focused on traffic acquisition. Ideal for candidates with extensive media buying and team management experience.
About the role
This role involves leading a team of media buyers to drive traffic acquisition for a well-established iGaming brand with over nine years in the market. You will be responsible for forming the team, overseeing campaign management, and implementing analytics to optimize performance.
Success in this position requires a strong background in media buying, including experience with major traffic sources like Facebook and Google Ads. You will independently launch campaigns and scale traffic in new geographical areas while fostering a collaborative team environment.
Skills that matter here
- media buying: This role requires extensive experience in managing advertising campaigns and understanding auction mechanics.
- team management: You will be responsible for hiring and leading a team of media buyers.
- traffic scaling: The position focuses on increasing traffic through effective strategies in new GEOs.
- A/B testing: You will organize and optimize A/B testing to improve campaign performance.
- campaign management: Independently launching and managing key advertising campaigns is a core responsibility.
- analytics: Building analytics and reporting processes is essential for tracking performance indicators.
Who this role suits
- A candidate with a successful track record in team management and media buying.
- Someone who thrives in a fast-paced environment and can independently manage campaigns.
- An individual with strong analytical skills and a data-driven mindset.
- A leader who can motivate a team and foster a collaborative atmosphere.
From the employer
Responsibilities
- Forming a team of media buyers for different directions and building processes within the team;
- Hiring media buyers, managing the team, building analytics and reporting processes;
- Scaling traffic when launching in new GEOs;
- Organizing search, selection, A/B testing, optimization, and scaling of connections;
- Independently launching key campaigns;
- Systematic work with moderation to improve performance indicators.
Requirements
- Successful experience in team management for at least 3 years;
- Experience in independently managing advertising campaigns for at least 5 years, understanding of auction mechanics;
- Positive case studies not older than 3 months;
- Experience with budgets of at least 5,000 USD per day;
- Experience with traffic sources: Facebook, Google Ads (Search, GDN, UAC), TikTok;
- Ability to work with tracking systems (Keitaro, Binom, Zeustrack);
- Ability to lead and motivate a team.
Questions about this role
What is the remote policy?
This position is fully remote.
What level of experience is required?
Candidates should have at least 3 years of team management experience and 5 years in advertising campaign management.
How do I apply for the position?
Detailed application instructions are not provided in the input.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.