In-App Media Buyer (Gambling)

Responsibilities

• Launch, optimize, and scale campaigns on Gambling offers (CPA/RevShare).
• Work with top In-App networks: Moloco, AppLovin, Mintegral, Liftoff, etc.
• Test new GEOs, networks, and approaches, constantly seeking working connections.
• Set clear briefs for designers on profitable creatives (videos, banners, Playable Ads).
• Monitor traffic quality, filter out fraud, and analyze the entire funnel — from click to repeat deposit.

Requirements

• Experience as an In-App buyer in the Gambling vertical for at least 1 year (mandatory presence of recent cases/screenshots from the last months).
• Deep understanding of the algorithms and logic of Moloco/AppLovin/Mintegral, etc.
• Ability to work with mobile attribution and trackers: AppsFlyer, Adjust, Keitaro, Binom.
• Understanding the specifics of traffic on WebView and PWA (setting up postbacks, optimizing for Reg/Dep events, working with pushes).
• Ability to bypass moderation (cloaking, whitelisting) in strict In-App sources.
• Analytical mindset: confident use of Excel (pivot tables), calculation of ROI/ROAS, CR, Inst-to-Reg, Reg-to-Dep.