In-App Media Buyer (Gambling)

About the role

This role involves hands-on management of in-app advertising campaigns for gambling offers, including CPA and RevShare models. The In-App Media Buyer will be responsible for launching, optimizing, and scaling these campaigns across leading in-app networks such as Moloco and AppLovin. A key aspect is continuously testing new geographies, networks, and creative approaches to find profitable connections.

Success in this position requires a deep understanding of in-app network algorithms and the ability to analyze the entire conversion funnel, from initial click to repeat deposits. The buyer will monitor traffic quality, identify and filter out fraudulent activity, and provide clear creative briefs to designers. The goal is to maximize return on investment by optimizing campaign performance and ensuring high-quality player acquisition.

The role demands an analytical mindset, with proficiency in tools like Excel for data analysis and calculating key performance indicators such as ROI and ROAS. Experience with mobile attribution platforms like AppsFlyer and Adjust is essential. The candidate should also be familiar with the specifics of traffic on WebView and PWA, including setting up postbacks and optimizing for registration and deposit events.

Skills that matter here

• Gambling: The role specifically focuses on driving player acquisition for gambling offers through in-app advertising.
• In-App Advertising: This is the primary channel for media buying, requiring expertise in networks like Moloco and AppLovin.
• Media Buying: The core responsibility involves launching, optimizing, and scaling advertising campaigns.
• Analytics: Required for monitoring traffic quality, analyzing funnels, and calculating key performance indicators like ROI and ROAS.
• Mobile Attribution: Essential for tracking campaign performance and optimizing for events like registrations and deposits using tools like AppsFlyer and Adjust.

Who this role suits

• A candidate with a proven track record of at least one year in in-app media buying within the gambling sector, demonstrated through recent case studies.
• Someone who is highly analytical, comfortable with data, and skilled in using tools like Excel for performance analysis and optimization.
• An individual who understands the technical specifics of mobile traffic, including WebView, PWA, and postback setup.
• A person capable of navigating strict advertising guidelines, including experience with moderation bypass techniques like cloaking and whitelisting.

From the employer

Responsibilities

• Launch, optimize, and scale campaigns on Gambling offers (CPA/RevShare).
• Work with top In-App networks: Moloco, AppLovin, Mintegral, Liftoff, etc.
• Test new GEOs, networks, and approaches, constantly seeking working connections.
• Set clear briefs for designers on profitable creatives (videos, banners, Playable Ads).
• Monitor traffic quality, filter out fraud, and analyze the entire funnel — from click to repeat deposit.

Requirements

• Experience as an In-App buyer in the Gambling vertical for at least 1 year (mandatory presence of recent cases/screenshots from the last months).
• Deep understanding of the algorithms and logic of Moloco/AppLovin/Mintegral, etc.
• Ability to work with mobile attribution and trackers: AppsFlyer, Adjust, Keitaro, Binom.
• Understanding the specifics of traffic on WebView and PWA (setting up postbacks, optimizing for Reg/Dep events, working with pushes).
• Ability to bypass moderation (cloaking, whitelisting) in strict In-App sources.
• Analytical mindset: confident use of Excel (pivot tables), calculation of ROI/ROAS, CR, Inst-to-Reg, Reg-to-Dep.