Middle Media Buyer (iGaming)

About the role

This Middle Media Buyer role focuses on managing paid advertising campaigns within Facebook and Meta Ads platforms for the GG project, which specializes in CRM and retention marketing for iGaming. The work involves the full lifecycle of campaign management, from initial launch and continuous optimization to scaling successful initiatives. A key aspect of the role is the systematic testing of various ad elements, including creative assets, audience targeting, and strategic approaches, to identify the most effective combinations.

The position requires a strong analytical approach to performance metrics, ensuring advertising budgets are controlled and campaigns remain profitable. The Media Buyer will be responsible for preparing detailed reports on campaign outcomes, providing insights into what is working and where improvements can be made. This individual will collaborate closely with a broader team to align on offers, creative development, and analytical strategies, contributing to the overall success of the iGaming retention efforts.

Success in this role is defined by the ability to consistently launch and optimize campaigns that meet profitability targets, demonstrated by effective management of a significant monthly ad spend. The ideal candidate will have a track record of improving key performance indicators such as CPA and ROI, particularly within the casino and slots verticals. The capacity to analyze traffic quality and test hypotheses rigorously will be crucial for driving continuous improvement and achieving campaign goals.

The salary for this role is between $1,500 and $2,000 USD per month, with additional bonuses or a percentage of results.

Skills that matter here

• Facebook Ads: This role requires launching, optimizing, and scaling advertising campaigns specifically within the Facebook Ads platform.
• Meta Ads: The Media Buyer will manage campaigns across the Meta Ads ecosystem, encompassing various platforms under Meta.
• iGaming: The role is dedicated to an iGaming project, requiring specific industry knowledge in casino and betting verticals.
• media buying: A core responsibility is the strategic purchase and management of ad placements to achieve campaign objectives.
• analytics: The role involves analyzing performance metrics, traffic quality, and preparing reports on campaign results.

Who this role suits

• A media buyer with at least three years of experience, including one year in iGaming, who has managed significant monthly ad spends.
• Someone who enjoys testing different creatives, audiences, and strategies to find optimal campaign performance.
• An analytical individual who can interpret CPA, ROI, and traffic quality data to drive profitable outcomes.
• A professional comfortable working remotely and collaborating with a team on offers, analytics, and creatives.

From the employer

• Launch, optimize, and scale campaigns in Facebook Ads / Meta Ads;
• Test creatives, audiences, approaches, and combinations;
• Analyze performance metrics;
• Control advertising budgets and profitability;
• Prepare reports on campaign results;
• Work with the team on offers, analytics, and creatives.

• Experience with Facebook Ads / Meta Ads at a Middle level;
• 1+ year of experience in iGaming / casino / betting;
• 3+ years of experience in media buying;
• Proven spend of $50,000–60,000 per month;
• Experience with GEO: TR / AR / CL;
• Experience in vertical casino / slots;
• Ability to analyze CPA, ROI / ROMI, and traffic quality;
• Experience in testing hypotheses and creatives;
• Skills in analytics and reporting;
• Willingness to confirm results of previous launches.

• Fully remote format;
• Full-time employment;
• Work in an international iGaming / digital project;
• Opportunity to work with different GEOs and performance models;
• Cooperation format: fixed + bonuses or percentage of results.