Senior Media Buyer (Facebook / Gambling)

About the role

This role involves launching, managing, and scaling Facebook advertising campaigns specifically for gambling and iGaming products. The focus will be on Tier-1 markets, primarily Germany and Australia, requiring a deep understanding of these regulated environments. The successful candidate will be responsible for identifying, testing, and optimizing various campaign elements such as creatives, offers, landing pages, and funnels to maximize performance.

A core aspect of the position is the continuous optimization of advertising campaigns against key performance indicators like Return on Investment (ROI), Cost Per Acquisition (CPA), and Customer Lifetime Value (LTV). This involves extensive analytical work, including the use of pixels, events, and attribution models to measure effectiveness. The Senior Media Buyer will also develop and execute A/B tests to validate hypotheses and refine campaign strategies.

Collaboration is key, as this role works closely with creative and product teams to align advertising efforts with brand and product goals. The ultimate measure of success will be the ability to control profitability and effectively scale successful advertising solutions, contributing directly to the growth and market penetration of DevCasi's own brands and client projects.

The compensation includes a fixed component starting from $1000, supplemented by performance-based bonuses.

Skills that matter here

• Facebook Ads: This role requires deep knowledge of Facebook Ads for launching, managing, and scaling gambling and iGaming campaigns.
• Gambling: Experience in the gambling and iGaming sector is mandatory for understanding market specifics and regulatory nuances.
• ROI: The role involves optimizing advertising campaigns based on Return on Investment to ensure profitability.
• CPA: Campaigns will be optimized using Cost Per Acquisition metrics to efficiently acquire new players.
• LTV: Understanding and optimizing for Customer Lifetime Value is crucial for long-term player retention and profitability.
• A/B testing: The Senior Media Buyer will prepare hypotheses and conduct A/B tests to improve campaign performance.

Who this role suits

• A performance-driven individual who thrives on optimizing campaigns and achieving measurable results.
• Someone with a strong analytical mindset, comfortable working with data, pixels, and attribution models.
• An independent and responsible professional who can take ownership of campaign profitability and scaling.
• A collaborative team player who can effectively communicate and work with creative and product teams.

From the employer

• Launch, manage, and scale advertising campaigns in Facebook Ads (Gambling / iGaming);
• Work with Tier-1 GEO (Germany, Australia);
• Search, test, and scale combinations (creatives, offers, landing pages, funnels);
• Optimize advertising campaigns based on ROI, CPA, LTV metrics;
• Analyze effectiveness, work with analytics, pixels, events, and attribution;
• Prepare hypotheses and conduct A/B tests;
• Collaborate with the creative and product teams;
• Control profitability and scale successful solutions.

• At least 2 years of experience as a Media Buyer (mandatory in Gambling / iGaming);
• Proven experience with Tier-1 GEO (UK, AU, FR, DE, IT, ES);
• Deep knowledge of Facebook Ads and campaign scaling principles;
• Confident working with analytics and key metrics (ROI, CPA, LTV, CR);
• Understanding of funnels, offers, creatives, and hypothesis testing approaches;
• English language - level B2 and above;
• Independence, responsibility for results, performance orientation.

• Fixed part from $1000 + bonuses for results;
• Fully remote work format;
• Work with Tier-1 markets and large budgets;
• International team and modern tools;
• Opportunities for professional and financial growth;
• Participation in the development and scaling of the company's products.