Retention Manager

Remote middle English B1 1 month ago full-time quality 7.3/10

CRMdata analysisExcelSQL

Develop and implement retention strategy: player segmentation, lifecycle, and loyalty programs.
Create and launch bonus mechanics, promotions, tournaments, and special offers for different GEOs.
Work with VIP players: provide support, create personalized offers, and enhance retention levels.
Set up CRM communications (Email, Push) by segments, triggers, and user scenarios.
Analyze key metrics (Churn Rate, Retention Rate, LTV, DAU/MAU) and develop initiatives for improvement.
Conduct A/B testing, validate hypotheses, and scale successful mechanics.
Collaborate with product, marketing, and CRM teams to enhance player retention systems.

2+ years of experience as a Retention Manager / CRM Manager in iGaming.
Understanding of player lifecycle, retention mechanics, bonus economics, and loyalty programs.
Practical experience with CRM platforms and client communication automation.
Data analysis skills, audience segmentation, proficient in Excel, basic SQL knowledge.
Intermediate English proficiency or higher. Knowledge of Spanish is a plus.
Analytical mindset, initiative, and ability to independently build processes.

Fully remote work format.
Competitive salary in USD.
Opportunity to build the Retention direction from scratch and influence product development.
High degree of autonomy in decision-making.
Career growth potential to Head of Retention.
Work in an international team on a fast-growing product.

Similar jobs