Performance Marketing Manager / PPC Manager

About the role

This role focuses on launching and optimizing paid advertising campaigns across major platforms like Google Ads, TikTok Ads, and Yandex.Direct. The manager will be responsible for audience research, keyword management, and continuous A/B testing of creatives and ad formats. A key aspect of the role involves ensuring compliance with advertising policies across various geographical markets, which is critical in the regulated iGaming space.

The Performance Marketing Manager will establish and maintain robust tracking and analytics infrastructure using tools like GA4 and GTM. Success in this position is measured by optimizing campaigns against key performance indicators such as Cost Per Acquisition (CPA), First-Time Depositors (FTD), overall deposits, and player retention. Regular reporting on campaign outcomes will be a core responsibility, providing insights into marketing effectiveness.

Candidates should possess a strong analytical mindset and the ability to work independently. The role offers the opportunity to directly influence marketing strategies and business results for a stable international project. It requires a professional who can manage significant advertising budgets and navigate the specific challenges and opportunities within the iGaming and related industries.

The starting salary for this position is $2,000 USD per month, with potential for additional KPI bonuses.

Skills that matter here

• Google Ads: This role involves launching and optimizing advertising campaigns and managing large budgets within Google Ads.
• TikTok Ads: The manager will be responsible for creating and optimizing ad campaigns on TikTok to drive player acquisition.
• Yandex.Direct: Campaign management and optimization on Yandex.Direct are key tasks for reaching specific regional audiences.
• GA4: Setting up tracking and end-to-end analytics, including event and conversion tracking, will utilize GA4.
• GTM: Implementing and managing tracking tags and pixels for comprehensive web analytics will be done through GTM.
• web analytics: The role requires using web analytics tools to monitor campaign performance, user behavior, and optimize results.

Who this role suits

• A professional with at least three years of experience in performance marketing, specifically in PPC.
• Someone who has managed monthly advertising budgets exceeding $100,000.
• An individual with a background in gambling, betting, crypto, or gaming sectors.
• A person who understands and can optimize campaigns based on iGaming-specific metrics like FTD, CPA, and retention.

From the employer

• Launch and optimize advertising campaigns in Google Ads, TikTok Ads, and Yandex.Direct;
• Research and segment the audience;
• Collect semantics, work with negative keywords, separate brand and non-brand traffic;
• Test creatives, combinations, and ad formats;
• Set up tracking and end-to-end analytics (GA4, GTM, UTM, Click ID, Metrics, pixels);
• Ensure compliance with advertising policies across different GEOs;
• Optimize campaigns based on CPA, FTD, deposits, retention, and other KPIs;
• Prepare regular reports on campaign results.

• 3+ years of experience in PPC and performance marketing;
• Confident work with Google Ads and TikTok Ads for 3+ years;
• Experience managing budgets of $100,000 per month;
• Experience in Gambling, Betting, Crypto, or Gaming;
• Knowledge of GA4, GTM, and web analytics tools;
• Understanding of FTD, CPA, CTR, CPC, Retention metrics;
• Experience working with multiple GEOs;
• Understanding of advertising policies and platform restrictions;
• Analytical thinking and independence.

• Fully remote work;
• Fixed salary + KPI bonuses;
• 24 paid vacation days;
• 100% sick leave payment;
• Long-term cooperation;
• Work in a stable international project;
• Opportunity to influence marketing processes and business results.